Back links are important as a way to drive traffic to your site, and to boost it's Google rating. Google likes to see a gradual increase in the number of back links to a site over time.

The sites that are linking to yours should be as relevant as possible, with the link text coming from keywords which are relevant to your site, and not just the same link text, but from different relevant keywords.

The sites you are making back links from should have a good page rank, and if at all possible, you want lots of people to be finding those sites in a Google search as well.

The Easiest way to Make Backlinks?

Obviously the easiest way to do it is to pay an SEO company to make backlinks for you, but if you want to do the job yourself, and even make money while you are doing it, then you may not want to pay somebody else to take care of building back links for you.

Back links can be made quite easily from many different article writing sites like Triond, Factoidz, IM Faceplate, HubPages, Squidoo, etc. When I say easily, I mean you have to write a relevant article with a link back to your site from relevant link text.

At least these sites pay you. Some people write articles for nothing on sites like Go articles, Ezine, etc. The point is that relevant articles make the best quality backlinks to your site, but there is an easier way to get a similar result quicker.

I use a downloadable browser add-on called Add This. It has about a hundred different sites to make quick social bookmarking links from, including Twitter, Facebook, Myspace, Digg, Delicious, Stumble Upon, and many, many more.

It takes me less than half the time using this add-on than it would without it, and I find that it works well for boosting my Google rating, and getting my articles indexed faster by Google.

There are even sites that pay you to make social bookmarking links like RedGage, She Told Me, and Xomba. I have to admit, I haven't actually been paid by these sites yet myself, but other people have told me they get paid.

Anyway, the point is that if you want to compete for the really popular Google searches, you have to make lots of quality back links, and not just a few in one day, but a few every day, if you're really serious about it.