Google is the number one search engine in the world, and SEO, (Search Engine Optimization) is the art of appealing to Google, and the other search engines out there. There are many different SEO methods, too many to explain on this page, but I will do my best to summarize how you improve your site's Google rating.

(update) Some of these techniques have changed slighty since the latest algorithm changes on Google, so I have made an effort to at least come back here and mention that they might be different. 

By updating the page with fresh content, it does help this page to maintain it's rankings, but the other factors are too many to list, so you will have to seek out my help through conacting me directly via my email: rowancasey@bigpond.com. I can pretty much get you anything you need, or give you top quality advice, for a small fee. 

Domain name

If at all possible, you want the domain name to be as close as possible to the subject matter of the site, and what people would type into a Google search to find it.

For example, if your site was about improving your Google rating, you might hope that your domain name would be googlerating.com or improveyourgooglerating.com.

If you can't get that domain name, it doesn't matter so much, if it's close enough, and the title of the page is exactly what you want somebody to type into Google. You may want to specialize in one niche keyword topic for all the pages on the domain.

Even if you can't get your own domain name, and are writing articles on a site like Factoidz, you can still get a pretty good URL, because this article will have the URL of: knoji.com/how-do-I-improve-my-sites-google-rating/. You want the relevant keywords to be as close to the start as possible.

Title Choice

Now that you have your URL, you need a relevant title for your home page, or the individual article you are writing on the site. This needs to be something that people will type into Google in those exact words, and hopefully in vast numbers.

Remember to come up with your titles based on what a searcher would type in, don't write as though you were speaking to the person.

Keyword Content

It is important to have a good idea of the relevant keywords you are going to use before you start writing. You can use a keyword tool, but I don't really bother. It is probably just as effective to use your head to work out which keywords, and keyword phrases are most relevant to the subject matter, in this case, how to improve a site's Google rating.

The best estimate is to use your keywords, and complimentary keywords as between 2-5% of the text on the page. Don't make the article hard to read, and don't stuff the keywords in, or it may hurt your Google rating, not help it.

Subheadings

One among many different algorithms, subheadings simply make your article easy to read, by breaking it up into relevant sections, and therefore Google gives a little boost in the Google rating of articles that have subheadings.

Photos and Video

Google likes photos, and it's always good to include at least one photo somewhere on the page, but if it is a large photo or video, then it may take the site a long time to load, which can hurt your Google rating. Don't leave the page totally void of photos, unless it is already taking a long time for the page to load.

Outgoing Links

Outgoing links are good, because it gives another signal to Google about the subject matter of your page. If you have outgoing links to relevant sites, that Google already gives some authority to, then it helps you out, even if the links aren't going to one of your pages.

It can be good to include a link to Wikipedia, or some other site that has a good page rank, and respectibility, just to show you aren't greedy with your links. Do include links to your own pages as well, so long as they are relevant, and coming from relevant link text to the title.

Back Links

Now I could go on about back links for a long time, but I will just say that Google likes to see a gradual increase in the number of back links to a site, from relevant link text, from a relevant site, with a good page rank.

Social bookmarking sites play a part, and so do relevant articles with do follow links, and if you can get a back link from the home page of a big website that is directly related to yours, then you're doing well. The best back links of all come from government sites, or sites that Google gives special credibility to.

Traffic

Finally, traffic plays a fairly big part in improving your site's Google rating, but how much of a part it plays depends on the volume of traffic you can drive to a site.

Some website owners use a traffic exchange to boost their site's Google rating, before they put ads on it. It is against the Google Adsense policy to use a traffic exchange I think, and it is definitely against the rules of all article writing sites.

Another way to get traffic is to promote your site on social networking sites, but this is basically part of back linking. Most of your traffic over time will come from a Google search, if you can improve your Google rating enough that you get on the first page of a Google search around the world.

Anyway, I hope that has given you some SEO knowledge, and I hope this information will help you to improve your Google rating enough to become successful. If you want to learn more about internet marketing strategies, take a look at that link, or send me a message at rowan@professionalsocialpromotion.com.