The visual stimuli we observe can affect how we feel about what is before us. Color can be a powerful aid or adversary when it comes to attraction, and the color an individual wears can render them more likely, or less likely to attract a partner, a job, or a friend.

Studies reveal that people make judgements about each other, partially based on color, within 90 seconds of meeting. We may fail to recognize the impact color has on ourselves and others when it comes to our clothing, but this doesn't alter the fact that our color choices are attracting, or repelling other people each day.

Apparently when it comes to attracting the opposite sex, women will find that the color pink is a safe bet. While flattering, it also makes then appear vulnerable to men, and brings out a mans protective nature. Women who don't want to attract a man who sees them as needing to be looked after, may decide to wear the statement color red.

Red is considered to indicate that a woman is sexy and powerful, but it can be a turn off to men who find strong women threatening. Researcher Daniela Niesta and professor of psychology Andrew Elliot discovered that although the color red makes men find women more attractive in an amorous way, it doesn't make them imagine a woman is kind or great relationship material. So red clothing may be good for attracting a man, or to liven up a long term relationship, but isn't necessarily conducive to attracting a relationship which is more than physical, at least in the initial stages.

Women on the other hand, like their men to wear blue. They associate blue with reliability and dependability, and both are attributes they hope a wearer has. Women often desire to find a man who is going to be faithful and honest, and the color blue reflects these qualities subconsciously.

Colors can also inspire friendship. We may find another person attractive in a non sexual sense, because subconsciously we enjoy the color they are wearing. The color orange is said to promote conversation and socialization, so wearing orange may bring about lively discussion and attract outgoing friends to us.

The color purple is associated in certain cultures as reflecting love, spirituality and centeredness, and may attract like minded individuals. Like-wise other colors will affect how other people feel about wanting to get to know us.

When it comes to business marketing strategies, companies who pay attention to the color of a particular brand are probably wise. Color can make a difference when it comes to sales, as people are more likely to purchase goods in colors they like. Studies also show that readership of color advertisements can rise by 40%, compared to when the same advertisements are viewed in black and white.

It would seem that color plays a large part in what, and who we find attractive. Wearing the right color can attract a member of the opposite sex, or do the opposite. Color can also influence what we read and what we buy, proving that color may be responsible for some important choices we make.

References,

colormatters.com

sciencedaily.com

empower yourself with color psychology.com

Links2Love.com