Maidenform vs Journelle vs Agent Provacateur: Women's Undergarment Stores Compared
EducationMaidenform vs Journelle vs Agent Provacateur: Women's Undergarment Stores Compared
Sam Montana
Maidenform
Founded in 1922 by Ida Rosthenal and Enid Bissett, Maidenform has a long history of selling women’s undergarments. They patented the first bra in 1925 and they have been at the forefront of women’s undergarments ever since. You can contact Maidenform customer service at 1-888-888-9328, and Canadian customers can call 1-910-323-9326.

Maidenform Undergarments
Maidenform carries styles and collections of underwear, sleep wear and accessories. You can shop for women’s undergarments by viewing their categories and subcategories.
- New & Now shows new arrivals and trending now women’s underwear.
- Bras: Most popular, back smoothing, T-shirt bras, full fit, girl’s bras, pushup and more.
- Shapewear includes body briefers, slips, leggings and thigh slimmers.
- Panties include bikini, briefs, lace, hipster and more.
- Hosiery shows opaque, sheer and plush lined.
- Sleepwear: Chemises, footie pajamas, pajama pants, pajama sets and sleepshirts.
- Accessories carries enhancers, fashion fixes, lingerie care, solution bras and more.
Maidenform Undergarment Collections
Maidenform carries a nice selection of women’s underwear and sleepwear collections including:
- Comfort Devotion
- Custom Lift
- Lilyette
- Sensual Shape
- Decadence
- Weightless Comfort
- Dream
- Cheeky
- Pure Genius

Maidenform Helpful Resources
Maidenform has a Style category that lists numerous helpful tips and articles:
- Style in the News
- Take Care
- Bra Sizing Guide
- Bra Definitions
- Shapewear Sizing Guide
- Shapewear Definitions
- Panty Sizing Guide
- Panty Definitions
- Sleepwear Sizing Guide
- Sleepwear Definitions
Maidenform Free Shipping
At this time, Maidenform is offering free holiday shipping for orders of $50 or more after promotions or discounts have been taken out. This free shipping offer is good for the United States including Puerto Rico. Normally, Maidenform offers free shipping for orders of $75 or more. They also ship to Canada.
Maidenform Return Policy
Maidenform will accept returns for purchases made at Maidenform.com within 30 days after the purchase for a full refund after inspection of the returned item. Returns must be unworn and unwashed.

Maidenform Coupons
- Maidenform Holiday Free Shipping $50 at Maidenform
- Buy 1 Get 1 Bras & Shapewear at Maidenform
- 20% Off Sitewide at Maidenform
Maidenform Customer Comments
Maidenform has good customer comments and ratings. Google has rated Maidenform 4.4 out of 5 stars with the following comments.
- “For years I've only worn your Flexees Easy-up Thigh Slimmer. I on it. I am glad it is available to me. I wonder if the fabric is getting thinner? Looked more like a Spank this time. Hope I like it as well.”
- “I was pleasantly surprised with my first order from Maidenform.”
- “This reviewer is "quite a bit" satisfied overall with their purchase experience at Maidenform.”
- “I have never bought bras for less than $30! The $10 bra sale is amazing and the site is super easy to use.”
Journelle
Journelle is a designer lingerie company based in New York City. Founder and CEO, Clare Chambers, is a life-long connoisseur of fine lingerie. The name, Journelle, comes from the archaic French word, journellement, which means daily. Journelle believes that women should wear lovely lingerie daily. You can call Journelle at 1-888-885-6876.

Journelle Women’s Undergarments
You can shop for lingerie at Journelle by the following categories.
- Journelle Products include bras, underwear, loungewear, shapewear, hosiery and accessories.
- Designer
- Favorites include bras under $70, best sellers, Top Twelve Thongs and Our Favorite Full Thongs.
- The Bridal categories are Under the Dress, Honeymoon, Wedding Night and Bachelorette Gifts.
Journelle Designers
Journelle sells women’s undergarments from many different designers. Their most popular designers are:
- Chantelle
- Eberjey
- Bordelle
- Ellie Macpherson Intimates
- La Perla
- Mimi Holliday
- Fortnight

Journelle Free Shipping
Journelle offers free standard UPS ground shipping with all domestic orders. Journelle also offers flat rate expedited shipping:
- UPS 2nd Day Air - $20
- UPS Overnight - $35
Journelle Return Policy
You can return items to Journelle within 30 days of receipt for an exchange or a refund minus the original shipping cost. You can use their prepaid label for returns. Journelle understands that getting the right size and fit online can be hard. Call them and explain what you didn’t like about the product and they will help you get the right lingerie.
All returns must not have been worn, altered or washed. Returns must also be in their original packaging with all tags and liners attached. You must also have the original receipt. Non-returnable items include sale items, personal products, hosiery, adhesive products or body care products.

Journelle Coupons
Journelle Customer Comments
Journelle has good customer comments and ratings. Yelp.com has rated their New York City store 4.5 out of 5 stars with the following comments.
- “First is that they have lingerie at a wide variety of price points (they have several bras around $50), and secondly their staff is lovely. I get personal attention every time I go to try on something and feel like they give their honest opinion. If something isn't working they let me know and they work with me until I'm happy. The store may seem small but they have a great selection of some of the more popular brands (Elle Macpherson, Chanetelle, Eberjey) and smaller brands that I had never heard of but have grown to love.“
- “The staff is awesome and the selection covers a wide range of price points and brands. You can spend $50 for a bra or $250, and there was no high pressure sales pitch or snootiness…”
- “It has the usual brands - Cosabella, Hanky Panky, etc. - plus some exclusives. The Fortnight line is magnificent. Must be seen to be believed…”
Agent Provacateur
Agent Provacateur was founded in 1994 by Joseph Corre and Serena Rees. They are located in London, England with boutiques located throughout the world. For orders of 100 pounds (USD $163) and over, you can pick up your items at one of their local boutiques.

Agent Provacateur Lingerie and Underwear
You can browse their women’s undergarments by product, collection or range.
- Lingerie includes bras, knickers, garter belts, bodies and playsuits and more.
- Soiree
- Bridal has nightwear, slips, wedding gifts and bridal services
- Nightwear carries slips, babydolls, gowns, kimonos, pajamas, tops, camisoles and more.
- Swimwear has one-piece swimsuits, cover ups, bikinis and sunglasses.
Agent Provacateur Accessories
Agent Provacateur also sells other types of sexy products listed under their Accessories category. These accessories include:
- Hosiery
- Footwear
- Bedding
- Garters
- Luggage
- Travel Accessories
- Whips and Paddles
- Gloves
- Games
- Enhancers

Agent Provacateur Sizing Guides
Agent Provacateur has a helpful sizing guide. This sizing guide should help shoppers find the right size in the following women’s undergarments and lingerie.
- Body sizing chart
- Bra sizing conversions. This chart will convert bra sizes for different countries.
- Corset sizing chart
- Hosiery
- Footwear
- Jewelry
Agent Provacateur Personal Shopping
Agent Provacateur personal shoppers can help you find the right lingerie and understand the different lingo for lingerie. They can explain different phrases like demi-bra and quarter-cup. Their personal shoppers can help you in the following areas:
- Expert advice on style, fit and availability.
- You can also book an in-store personal shopping appointment.
Agent Provacateur Shipping
Agent Provacateur does not offer free shipping at this time. Their shipping rates to the United States are as follows:
- Standard Delivery rate (3-5 business days) - $20
- Express Delivery (1-2 business days) - $40

Agent Provacateur Coupons
- Get Free Worldwide Express Delivery on Any Order at Agent Provocateur US
- Free Standard Shipping on Orders Over £300 Within UK at Agent Provocateur US
Agent Provacateur Customer Comments
Agent Provacateur boutiques have very good customer comments and ratings. Yelp.com has rated their San Francisco store 4.5 out of 5 stars and their Boston boutique 5 out of 5 stars with the following comments.
- “I love Agent Provocateur. I think their lingerie is beautiful and fits beautifully as well. The staff is fabulous, fun and friendly, and super helpful with any questions. If you want gorgeous lingerie, come here.”
- “Agent Provocateur sells lingerie so hot and sexy that you'll feel like a deluxe whore ready to dominate the world as soon as you slip some on. And we are talking high-end quality here…”
- “It's becoming my obsession to collect beautiful lingerie from Agent Provocateur. Every piece is damn sexy and well cut, classic with the best quality and great comfort for daily wear! It's a must for any girl to own at least one very nice piece of lingerie. You must also try them on to see the real effect.”
Women’s Lingerie and Undergarment Stores Summary
At the above three stores, you can find women’s undergarments ranging from comfortable to the wild and sexy lingerie and more. Maidenform is the most well known store and carries a good selection of women’s undergarments at reasonable prices. Journelle goes a step further with designer lingerie collections and women’s undergarments. Agent Provacateur goes even a step further with sexy lingerie in addition to selling swimwear, sexy bedding and games.