4 Awesome Customized Hair Care Brands for When Drug Store Shampoo Isn't Cutting It

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Your hair is unique and not all products are created equal for keeping your hair healthy. Meet four brands creating custom shampoo and conditioner products that are unique as your hair.

Every person's hair is unique. From thickness, to texture, to color, our hair is an important part of our personal identities — and not all hair is created equal.

So naturally, we shouldn't all be using the same hair care products, right?

Generic hair products, while targeted towards basic hair qualities like curl pattern or dryness, don't necessarily address the needs of every type of hair. Luckily, 2018 was the year of health and beauty customization (hello, customized vitamin subscriptions) — and now it's your hair's turn.

Brands like Function of Beauty now allow you to create customized shampoo and conditioner sets just by filling out a short questionnaire on their website. Some of these brands even allow you to customize shampoos right down to the color and scent, as well as treat these top hair concerns:

  • Curly hair
  • Frizz
  • Volume
  • Color damage
  • Dryness
  • Oiliness
  • Breakage

Here's a closer look at the four brands working to make the best hair products especially for you.

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Function of Beauty custom hair products

Function of Beauty knows that you know your hair better than any company does, so why shouldn't you be the one designing your own products? Their team of world-class MIT engineers and data scientists built an algorithm and machines to create billions of completely unique combinations. How cool?!

In addition to the products being completely unique, the products are cruelty-free, made in the U.S.A, vegan, paraben free, and sulfate free.

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The Customization Process

Function of Beauty offers a hair quiz for them to formulate a product for you. Here are the options you have to choose from:

Hair Type

  • Straight
  • Wavy
  • Curly
  • Coily

Hair Structure

  • Fine
  • Medium
  • Coarse

Scalp moisture

  • Dry
  • Normal
  • Oily

Hair Goals (Choose 5)

  • Deep condition
  • Replenish hair
  • Fix split ends
  • Strengthen
  • Hydrate
  • Lengthen
  • Volumize
  • Color protection
  • Thermal protection
  • Anti-aging
  • Anti-frizz
  • Curl definition
  • Shine
  • Straighten
  • Nourish roots
  • Soothe scalp
  • Oil control
  • Reduce brassiness

Shampoo & Conditioner color

  • Turquoise
  • Blue
  • Pink
  • Orange
  • Green
  • Purple
  • Red/Green (Limited holiday edition)
  • Dye-free

Fragrances (+ Fragrance Strength)

  • Feeling (F)ineapple
  • Nude (P)each
  • (F)lower to the People
  • All (You) calyptus
  • Fragrance-free

Clearly Function of Beauty is highly customizable. A lot of people like the products, too. They have a 4.8/5 star rating out of 9,988 reviews on the website. Here's what people have to say:

“Function of beauty exceeded my expectations. I have curly, unruly hair, and have always needed a plethora of hair products to tame it. I’ve been using Function of Beauty for two weeks and can confidently say that today I threw away all of my hair products! This shampoo and conditioner has left my hair soft, smooth, and shiny. Thank you!” - Heather

“I can never imagine going back to “regular” shampoo and conditioner! From the beginning, FofB was so helpful when I was given a wrong formula. They made everything right, and definitely gained a forever customer! I tell EVERYONE about it!” - Summer 

“When your hairstylist says your hair is so soft and asks what you use, you know you've found THE ONE!” - Kirsten

Function of Beauty products can be found on their website and start at $36 for the 8oz shampoo and conditioner pack. Don't forget to check out our current Function of Beauty promo codes before you shop.

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Prose custom hair care products

Prose has spent years meticulously testing and refining 76 ingredients that are highly-effective, natural, organic, and sustainable to treat your hair. The products are never formulated with parabens, mineral oil, dyes, sulfates, or GMOs. You're also able to formulate your products as vegan, gluten-free, or fragrance-free.

Their selection of active ingredients includes things found in nature, like pomegranate peel as a scalp cleanser or silk proteins for cuticle nutrition.

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The Customization Process

Prose offers a hair consultation to formulate the perfect product for you. Here are the options you choose from:

Age Range

  • Under 30
  • 30s
  • 40s
  • 50s
  • 60s
  • 70 or over

Hair texture

  • Type 1: Straight
  • Type 2: Wavy or loose curl
  • Type 3: Defined curl or very curly
  • Type 4: Coily or spiral
  • Type 5: Kinky or zig-zag

Hair Length

  • Very short
  • Chin length
  • Shoulder length
  • Long

Hair Condition

  • Oily
  • Dry
  • Oily roots & dry ends
  • Balanced or normal


  • Fine
  • Medium
  • Thick

Density - If you part your hair in the middle, how much of your scalp can you see?

  • Very little
  • Some
  • A lot

Hair Loss - If you run your hand through your hair, how many strands are in your palm?

  • A few
  • A dozen
  • None

Hair Oiliness - How long does it take your hair to get oily?

  • 1 day
  • 2 days
  • 3+ days

The quiz continues on and covers the following further topics:

  • Dandruff
  • Scalp sensitivity
  • Color treatment
  • Future hair treatments
  • Hair styling preferences
  • Lifestyle (diet, stress, exercise, etc.)
  • Location, to analyze your geo-aggressors (this is really cool!)
  • Ingredient preference
  • Fragrance
  • Hair goals: volume, shine, smoothness, curlier

Once you answer the extensive quiz, you get your results! My biggest issues were sebum production, the cause of oily roots, and damage from heat and color. The brand then gives you the exact ingredients they'll be using on your hair. Nice touch, Prose.

Prose products are really enjoyed by their customers, as the products have a 4.6/5 star review out of 1272 shoppers. Here's what some people have to say:

“I'm not usually one to believe in the hype but Prose is a proven. It's the real deal from how it arrives to what it delivers. I'd like Prose to bring the magic to more products. Oh, and the the signature scent is lovely.” - Sarah

“My hair feels Amazing, shiny and soft! However probably the most exciting thing that has come from using prose is how healthy my scalp is. No more flakes or itching it's a match made in Heaven!” - Vangie

“My hair has responded so well to the prose prescription that was formulated for me! I've been struggling with my old shampoo and conditioner since I moved and my hair is now back to it's former glory, but better!” - Erika

Prose products can be found on their website and retail for $25/bottle for the shampoo and conditioner. If Prose seems like your perfect match, don't forget to check our Prose coupon codes before you shop.

Belle Bar Organics custom shampoo & conditioner

Belle Bar Organics is a customizable skincare and haircare brand for women of color and her allies. The brand is bringing a seat to the green beauty table that focuses on inclusion for women of color. The products are organic, non-toxic, vegan, preservative free, fragrance-free, and cruelty-free.

The Customization Process

Belle Bar does both custom and pre-formulated products depending on your needs. The brand offers the following products as customizable:

  • Restoring Avocado Mask
  • Regenerating Rice Hair Mask
  • Strengthening Tea Rinse
  • Volume & Thickness Ginger Hair Mask
  • Thickening Tea Rinse

Here are some of the mix-ins you can add and the benefit they offer (you can choose 3-5 depending on the product):

  • Onion: restores lost nutrients
  • Lemon peel: balances scalp pH
  • Cilantro: deep cleans scalp
  • Pink Himalayan salt: absorbs excess oil
  • Alma: strengthens hair
  • Aloe vera: locks in moisture
  • Apple cider vinegar: improves hair moisture
  • Banana: restores elasticity
  • Coconut milk: deep moisture
  • Fenugreek: softens split ends
  • Green tea: protects from UV rays
  • Ginger: treats split ends
  • Henna: deep conditions
  • Hibiscus: seals moisture
  • Honey: hydration
  • Marshmallow root: adds slip to prevent breakage
  • Okra: deep conditions
  • Pumpkin: deep moisture
  • Rose: moisture
  • Slippery elm: heals damaged hair
  • Avocado: stimulates hair growth
  • Cassia: strengthens and thickens
  • Moringa: accelerates hair growth
  • Saw palmetto: treats alopecia

I think that actually picking the products and ingredients is really empowering, as it makes you more knowledgable about your own products.

You'll have to check reviews of each individual product, but overall, the site has a 4.5/5 star rating out of over 850 reviews. Here's what some people had to say:

“I received this as a sample. Today, I missed it with the rhassoul conditioner from natty naturals. Oh my goodness. I think I have someone else's (with perfect hair) hair on my head. It is so luxurious and bouncy and soft. I will never stop praising what belle bar has done for my hair.” - Hazel

“love! I was hesitant at first to try this- especially after putting it on (honey in my hair????) BUT THE RESULTS ARE INCREDIBLE. put any skepticism aside! My hair was growing!!!!! so excited to get some more goodies :)” - Rebekah

“Love it!!! I am so pleased with these products! I'm seeing results already!” - Aeren

These custom beauty masks are not as cheap as others, but supporting women of color in the industry and the incredible natural formulas is worth it. The rinses start at $53 and the masks start at $59. Interested in shopping Belle Bar? Check out our current Belle Bar promo codes before you do.

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Form custom hair products

Curly and coily guys and gals: meet your match made in heaven. Form is taking out the guesswork for consumers with coily and curly hair who wear their hair in natural, protective, and straight styles. Form says the days of not knowing what to buy are over, as they're a hair care brand that's versatile and uncompromising.

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The Customization Process

Form has an online consultation quiz that helps you find the best products for you. Here are the options it gives you:

How often do you wash your hair?

  • Every day
  • At least twice a week
  • Once a week
  • Every couple of weeks
  • Once a month
  • Never

How do you currently wash your hair?

  • Shampoo
  • Cleansing conditioner
  • Rinse-out conditioner
  • Cleansing oil
  • I don't use shampoo

What do you currently use for conditioner?

  • Conditioner
  • Deep conditioner
  • Oil
  • Butter
  • I don't use conditioner

What do you currently use for a daily moisturizer?

  • Oil
  • Butter
  • Cream moisturizer
  • Spray moisturizer
  • I don't use a daily moisturizer

What do you use to detangle your hair?

  • A wide-tooth comb
  • A paddle brush
  • A bristle brush
  • A detangling tool
  • My fingers
  • Nothing

Do you wear any protective styles?

  • Weave/extensions (natural or synthetic)
  • Infusion weave (natural or synthetic)
  • Crochet weave (natural or synthetic)
  • Wigs (natural or synthetic)
  • None

How do you style your hair most often

  • Wash & style
  • Wash & style with a diffuser
  • Protective styles
  • Roller set or flexirod
  • Heat styling
  • Locs

The quiz then continues to ask further questions about the following:

  • Chemical styling
  • Your current styling products
  • Thickness
  • Pregnancy/nursing
  • Exercise
  • Swimming
  • Hair issues (split ends, breakage, etc.)

At the end of the quiz, you get your personalized results. If you purchase everything together, you receive 25% off, plus 1-on-1 consultations with Form specialists and submission into their Microscope Analysis Process program. I was recommended the Detoxing Shampoo, Gentle Shampoo, Restorative Conditioner, 3-in-1 Leave-in Lotion, and Shielding Heat Serum.

Each product has individual reviews, so I will break down the reviews of the products I was recommended along with some actual reviews people submitted.

  • Detoxing Shampoo: 4.4/5 stars out of 15 reviews
  • Gentle Shampoo: 4.4/5 stars out of 40 reviews
  • Restorative Conditioner: 4.4/5 stars out of 51 reviews
  • 3-in-1 Leave-in Lotion: 4.4/5 stars out of 408 reviews
  • Shielding Heat Serum: 4.3/5 stars out of 31 reviews
“I just started using it a few weeks ago but i'm really hopeful my hair won't brake as much as it was before. It for sure feels better and smells awesome.” - Kimberly

“I am very well pleased with the products, my daughter had received one of these items in her glossy box and I liked it so well I had to purchase. Thanks!” - Kimberly

“FORM is the right fit. It is great on my hair. My wash day is once a week and the feel is excellent from a week past. I was wandering if I should change my regiment but, I stuck with it because I wanted to use FORM again and again” - Denise

Travel-size products start at $9 a piece, but my personal recommendation was $109 with the 25% discount. Full-size products are around $26. Interested in shopping with Form? Be sure to check our current Form coupon codes before you shop.

1 comment

joshnagel Yu
Posted on Jan 2, 2019

About This Article

Rachel Auerbach
Beauty  > 

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