7 Best SquareSpace E-Commerce Templates to Drive Conversions

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It's easy to build a beautiful website with Squarespace, and these 7 top Squarespace e-commerce templates will help your brand make a lasting impression on all customers.

Squarespace powers millions of websites, including those for the likes of Keanu Reeves and John Malkovich, two actors-turned-business-owners who use the site to grow their e-commerce brands.

Like Wix, Squarespace is a simple way to create a beautiful website, and an even better way for e-commerce stores to boost conversions. The website builder service offers over 20 template families that together contain over 100 templates.

As you can see, you have a plethora of options for building your e-commerce website. If you’re just getting started with Squarespace, how are you supposed to narrow down your list to the best template for your e-commerce brand?

That’s where this article comes in. We review the best e-commerce Squarespace templates, including the pros and cons of each, so you can find the best template for you.

  • Best overall e-commerce template: Brine
  • Best for high-end e-commerce brands: Galapagos or Jaunt
  • Best for smaller online stores: Jones
  • Best for businesses with e-commerce component: Fairfield
  • Best for brands with a story: Clay
  • Best for unique brands: Supply

While all Squarespace templates allow you to feature and sell products through your website, advanced product page functionality is only available with a select set of e-commerce templates. All the templates in our list have this functionality. All templates are free with your Squarespace plan.

Brine

best squarespace e commerce templates

Brine is the by far most popular Squarespace e-commerce template.  It uses the immersive, parallax banners that have made Squarespace websites incredibly good-looking—and instantly recognizable. 

As your customers scroll down the page, large gorgeous banners move with them, inviting them to click through and explore your products in further detail. These banners are great for up close shots of your products. You place the banners throughout your home page, or use them as the header on your product category pages.

Brine also includes some of Squarespace’s more advanced e-commerce features, such as image hovering (so customers can get a different shot of your products without having to click), quick view (for fast-loading product details), and customizable share buttons (so you can invite customers to spread the word on social media). This template also includes multiple blog layouts and mobile design options.

Pros:

  • Parallax scrolling
  • Advanced image hover, zoom, and quick view for product details
  • Scrolling index pages for highlights from your related pages

Cons:

  • Some people don’t like the parallax effect

Bottom Line:

Brine is a highly customizable template that makes it a perfect fit for any e-commerce store—unless you don’t like parallax, that is. With its (literally) moving images and small text, this template puts the focus on your products.

Galapagos

best squarespace e commerce templates

Galapagos is all about your products, making it a favorite Squarespace template among e-commerce store owners. Category pages have a unique grid design that shows your product images in varying sizes. As your customers scroll, all they’ll see are your products. There’s no text, unless they choose to hover over an image. Then they can see a product name and click Quick View to see more details.

This template uses white space and a small-scale navigation to minimize any further distraction from the main focus: your products. This is also a good Squarespace e-commerce template for those who aren’t a fan of parallax banners.

When you switch to mobile viewing, the template stays the same (instead of switching to one photo that fills the screen), so you’ll want to ensure you use up-close product photos. Otherwise, things will look a bit small.

Pros:

  • Advanced image hover, zoom, and quick view for product details
  • Editorial product photography design
  • Squarespace e-commerce template with no banners

Cons:

  • Minimal text can make it hard for users to know where to click

Bottom Line:

The Galapagos template gives e-commerce stores a high-end look that makes your products look expensive. This is a good fit for brands who want the focus on their brand and the quality of their products, rather than price and details. 

Jaunt

best squarespace e commerce templates

For those who like the Galapagos template, but want just a bit more, the Jaunt template is the one for you. This Squarespace e-commerce template takes product photography to the next level.

It also follows a grid layout, but the photos are even larger. This makes it our pick for luxury e-commerce brands. Product name, details, and pricing are reserved for the individual product page. The Jaunt template minimizes the navigation and aligns it to the right, giving the design a high-end feel you’d expect with expensive brands.

With key pages included in the navigation at the top, the Jaunt template focuses the footer on newsletter signups, giving you an effective way to stay in communication with shoppers and inform them of new products. 

Pros:

  • Advanced image hover, zoom, and quick view for product details
  • Editorial product photography design
  • Squarespace e-commerce template with no banners
  • Newsletter signup

Cons:

  • Minimal text can make it hard for users to know where to click

Bottom Line:

The Jaunt e-commerce template from Squarespace features a modern editorial design that recreates the experience of flipping through a high-fashion catalog. 

Jones

best squarespace e commerce templates

The Jones template is one of our favorites for smaller e-commerce stores with a streamlined product line. The home page makes room for a large, statement-making header photo, introducing shoppers to the feel of your brand.

Scroll down and there’s a featured section for your top products, with quick details like name and price. Here you can easily add noticeable red “SALE” circle icons and slash previous prices. The default template ends with space for your Instagram gallery, a prime spot for social proof.

The Jones Squarespace e-commerce template accomplishes a lot in just one page, giving you room to introduce your brand as well as let customers shop directly from the home page. It’s perfect for e-commerce stores who want customers to buy into their brand story for life; not just shop their products for a one-off purchase.

Pros:

  • Squarespace e-commerce template with no banners
  • Advanced image hover, zoom, and quick view for product details
  • Discount and sale pricing functionality
  • More traditional store layout is easy to navigate

Cons:

  • More traditional layout can feel less exciting
  • Not ideal for extensive product catalogs

Bottom Line:

For e-commerce sites that want a straightforward template with an intriguing design, the Jones template is it. This template looks like your typical small online shop, making it easy for customers to understand how to shop.

Fairfield

best squarespace e commerce templates

If you’re a brick-and-mortar business that sells products online, the Fairfield e-commerce template may be for you. This template has multiple sections that help you sell the various parts of your business, from making an appointment, to booking workshops or classes, to shopping your products online. Since it provides advanced website functionality beyond an online store, this template is best for established brands that have several customer-facing components to their business.

While it focuses on more than e-commerce, Fairfield doesn’t lack on e-commerce functionality. It includes all the advanced Squarespace features for e-commerce, like Quick View and custom share buttons. It also includes the scrolling parallax banners.

One standout feature is the video header, which allows you to overlay a bold statement with a CTA button over a background video at the top of your home page 

Pros:

  • Parallax scrolling
  • Advanced image hover, zoom, and quick view for product details
  • Lots of options for website pages unrelated to e-commerce
  • Support for video headers

Cons:

  • Less focus on products on home page

Bottom Line:

If you’re exclusively an e-commerce store, all the bells and whistles included with this Squarespace template can quickly become overwhelming. But if your brand wants to add e-commerce functionality to an already robust online presence, the Fairfield theme fits the bill.

Clay

best squarespace e commerce templates

The Clay template does a nice job balancing your e-commerce store’s need to connect with your customers on a personal level, while still featuring your products front and center. 

The Clay template’s minimalist design includes a lot of white space, making it easy on the eyes. Spaced between the grid-style product photos are white text areas. You can use these to share simple statements, giving customers insight into the people behind your brand. These also lend a friendly vibe to your store that complements the innovative design.

Product photos include product name and CTA text. The Clay template also includes advanced Squarespace e-commerce functionality, such as image zoom and custom share buttons.

Pros:

  • Advanced image hover, zoom, and quick view for product details
  • Squarespace e-commerce template with no banners
  • Minimalist design with space for impactful text

Cons:

  • Less focus on products on home page

Bottom Line:

The Squarespace Clay e-commerce template effectively uses design to help store owners tell a story, connecting their products to the people and mission behind the brand.

Supply

best squarespace e commerce templates

With the Supply template, customers instantly know your brand is different from the rest. This Squarespace e-commerce template moves your navigation to the left side of the screen, allowing you to dock more product or category pages in a space where shoppers can notice them, without stealing attention away from your product photos. This small design quirk tells shoppers your brand is unique. 

On product category images, photos are stored in a similar grid layout with no product details or pricing to obscure them. Those only appear once your shoppers hover. You can replace any of the individual product grids with informational banners about sales and promotions, giving people more information without distracting from their shopping experience.

Like the Galapagos template family, the Supply template is classified as a Unique Squarespace template. That means, in addition to the advanced e-commerce functionality, you’ll also enjoy additional features like more hover options and landing page layouts. For example, you can use the Gallery layout to display your products with paragraph text, just like a print catalog.

Pros:

  • Squarespace e-commerce template with no banners
  • Advanced image hover, zoom, and quick view for product details
  • Discount and sale pricing functionality
  • Room for more text and links in side navigation menu

Cons:

  • Unique design may throw some visitors off

Bottom Line:

The Supply template is designed for creative e-commerce stores: stores that are just a bit different, interesting—even weird. If that describes your brand, let the uniqueness of your products shine through with this template.

Get started with Squarespace e-commerce

All of the templates we reviewed are included for free with your Squarespace plan, which starts at $26 for online stores. Save on your Squarespace plan with these Squarespace promo codes.

2 comments

Aakifa Khan
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Posted on Dec 20, 2018
Madeeha Jabbar
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Posted on Dec 17, 2018

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Amelia Willson
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