ASOS vs H&M

Fashion Retailer Store Comparison
August 31, 2020

H&M vs ASOS: Side-by-Side Brand Comparison

Compare any two brands
vs
See more popular fashion retailer stores comparisons
PROS
CONS
  • No significant cons
PROS
CONS
ASOS CURRENT OFFER CODES
ASOS has 35 coupon codes active today view more:
Get 25% Off
AFTERPAYDA...
Get 20% Off
BEQUICK
Get 20% Off
AFTERPAYDA...
Get 20% Off
HURRAY20
Get 20% Off
20LABOUR
Get 20% Off
ASOSSALESU...
Get 20% Off
TWENTYEXPR...
Get 20% Off
TWENTYNDD
Get 20% Off
MY20
Get 20% Off
ASOSSALEAP...
MORE ASOS DEALS
As of Wednesday, Amazon is offering discounts on top fashion retailers products like ASOS.
H&M CURRENT OFFER CODES
H&M has 24 coupon codes active today view more:
Get 35% Off
ADIE
Get 25% Off
2H75Y4
Get 20% Off
DH59
Get 20% Off
U159J7
Get 20% Off
KLARNAXHM
Get 20% Off
92U84B
Get 20% Off
BW8832
Get 20% Off
Q983H2
Get 20% Off
9155WL
Get 20% Off
MX4392
MORE H&M DEALS
As of Wednesday, Amazon is offering discounts on top fashion retailers products like H&M.
ASOS vs. H&M: Side-by-Side Comparison
Winner
ASOS
Criteria
H&M
Winner
5.0
Overall Score
Overall Score
4.8
Overall Score
5.0 stars – See brand >
Brand Popularity
5.0 stars – See brand >
5.0 stars – 1 review
Ethically-sourced Products
4.0 stars – 1 review
5.0 stars – 1 review
Environment-friendly Products
5.0 stars – 1 review
5.0 stars – 1 review
Rewards Credit Card
3.0 stars – 1 review
4.0 stars – 1 review
Product Guarantee
0.0 stars – 0 reviews
5.0 stars – 1 review
Domestic Production Policy
4.0 stars – 1 review
5.0 stars – 2 reviews
Measurement Chart
5.0 stars – 1 review
5.0 stars – 1 review
Cruelty-free Policies
5.0 stars – 1 review
5.0 stars – 1 review
Eco-friendly Options
5.0 stars – 1 review
5.0 stars – 1 review
Wash & Care Guide
5.0 stars – 1 review
3.0 stars – 1 review
Animal-free Options
3.0 stars – 1 review
3.0 stars – 1 review
Customer Support
5.0 stars – 1 review
111
Winner
ASOS
Shipping & Returns Policies
H&M
Winner
Yes
Free Shipping Policies
Yes
Yes
Free Return Policies
Yes
Yes
International Shipping Policies
Winner
ASOS
Payment Options
H&M
Winner
Yes
PayPal Support
Yes
Yes
Debit & Prepaid Card Support
Yes
Yes
Google Pay Support
Unlikely
Yes
Apple Pay Support
Unlikely
Amazon Pay Support
Bitcoin Support
Winner
ASOS
Pricing & Discount Policies
H&M
Winner
Yes
Official Coupons Support
Unlikely
AARP Discount Policies
Unlikely
Veteran's Discount Policies
Unlikely
Yes
Student Discount Policies
Yes
Unlikely
Price Adjustment Policies
Yes
Unlikely
Birthday Discount Policies
Unlikely
Unlikely
Senior Discount Policies
Unlikely
Unlikely
Teacher Discount Policies
Unlikely
Yes
Availability of Outlet Stores
Yes
Unlikely
Competitor Coupon Policies
Unlikely
Yes
Essential Worker Discounts
Unlikely
Unlikely
Coupon Stacking Policies
Unlikely
Yes
Sales and Promotions
Yes
Yes
Black Friday Ads Page
Unlikely
Yes
Cyber Monday Page
Unlikely
Winner
ASOS
Customer Service Features
H&M
Winner
Yes
Gift Card Support
Yes
Unlikely
Money-back Guarantee Policy
Yes
Unlikely
Loyalty Programs
Yes
Unlikely
Layaway Programs
Unlikely
Yes
Contact Information Availability
Yes
Social Media Presence
Winner
ASOS
Financing Options
H&M
Winner
Unlikely
Affirm Financing Support
Unlikely
Afterpay Financing Support
Unlikely
Unlikely
Sezzle Financing Support
Unlikely
QuadPay Financing Support
Yes
Klarna Financing Support
Unlikely
Unlikely
Bread Financing Support
Unlikely
Winner
ASOS
Website Features
H&M
Winner
Yes
Website Security & Privacy Policies
Yes
Winner
ASOS
Marketing Programs
H&M
Winner
Unlikely
Digital Influencer Program
Yes
Yes
Affiliate Programs
Yes
Winner
ASOS
Other Features
H&M
Winner
Yes
Charitable Cause Support
Yes
Yes
Ethical Practices
Unlikely
ASOS
View brand
H&M
View brand

ASOS vs. H&M: Comparison Details

Best Ethically-sourced Products – Winner: ASOS
5.0 stars

Yes, Asos does offer fair trade certified. You can find additional information about Asos's ethically-sourced products on their customer service page here. You can also visit their homepage to see if Asos has posted additional information on their ethically-sourced products.

Last reviewed January 28, 2020. Read all 2 fair trade certified reviews.

4.0 stars

Yes, H&M does offer fair trade certified. You can find additional information about H&M's ethically-sourced products on their customer service page here. You can also visit their homepage to see if H&M has posted additional information on their ethically-sourced products.

Last reviewed August 23, 2020. Read all 2 fair trade certified reviews.

ASOS
View brand
H&M
View brand
Best Environment-friendly Products – Tie
5.0 stars

Yes, Asos does offer sustainable products. You can find additional information about Asos's environment-friendly products on their customer service page here. You can also visit their homepage to see if Asos has posted additional information on their environment-friendly products.

Last reviewed January 28, 2020. Read all 2 sustainable products reviews.

5.0 stars

Yes, H&M does offer sustainable products. You can find additional information about H&M's environment-friendly products on their customer service page here. You can also visit their homepage to see if H&M has posted additional information on their environment-friendly products.

Last reviewed August 23, 2020. Read all 2 sustainable products reviews.

ASOS
View brand
H&M
View brand
Best Rewards Credit Card – Winner: ASOS
5.0 stars

Yes, ASOS does offer store credit card. You can find additional information about ASOS's rewards credit card on their customer service page here. You can also visit their homepage to see if ASOS has posted additional information on their rewards credit card.

Last reviewed February 10, 2020. Read all 2 store credit card reviews.

3.0 stars

Based on our research, it appears that H&M may not offer store credit card at the current time. You may be able to find additional information about H&M's rewards credit card on their customer service page or FAQ here. You can also visit their homepage to see if H&M has posted any updated information about their rewards credit card.

Last reviewed August 23, 2020. Read all 2 store credit card reviews.

ASOS
View brand
H&M
View brand
Best Domestic Production Policy – Winner: ASOS
5.0 stars

Yes, Asos does offer products made in USA. You can find additional information about Asos's domestic production policy on their customer service page here. You can also visit their homepage to see if Asos has posted additional information on their domestic production policy.

Last reviewed January 28, 2020. Read all 2 products made in USA reviews.

4.0 stars

Yes, H&M does offer products made in USA. You can find additional information about H&M's domestic production policy on their customer service page here. You can also visit their homepage to see if H&M has posted additional information on their domestic production policy.

Last reviewed August 23, 2020. Read all 2 products made in USA reviews.

ASOS
View brand
H&M
View brand
Best Measurement Chart – Tie
5.0 stars

ASOS has a size predictor that helps to make sure you are purchasing the right size in their clothing. This is helpful because each brand they sell differs a little when it come to their sizes.

Last reviewed March 10, 2020. Read all 2 sizing guides reviews.

5.0 stars

Yes, H&M does offer sizing guides. You can find additional information about H&M's measurement chart on their customer service page here. You can also visit their homepage to see if H&M has posted additional information on their measurement chart.

Last reviewed August 23, 2020. Read all 2 sizing guides reviews.

ASOS
View brand
H&M
View brand
Best Cruelty-free Policies – Tie
5.0 stars

Yes, Asos does offer cruelty-free products. You can find additional information about Asos's cruelty-free policies on their customer service page here. You can also visit their homepage to see if Asos has posted additional information on their cruelty-free policies.

Last reviewed January 28, 2020. Read all 2 cruelty-free products reviews.

5.0 stars

Yes, H&M does offer cruelty-free products. You can find additional information about H&M's cruelty-free policies on their customer service page here. You can also visit their homepage to see if H&M has posted additional information on their cruelty-free policies.

Last reviewed August 23, 2020. Read all 2 cruelty-free products reviews.

ASOS
View brand
H&M
View brand
Best Eco-friendly Options – Tie
5.0 stars

Yes, Asos does offer eco-friendly materials. You can find additional information about Asos's eco-friendly options on their customer service page here. You can also visit their homepage to see if Asos has posted additional information on their eco-friendly options.

Last reviewed January 28, 2020. Read all 2 eco-friendly materials reviews.

5.0 stars

Yes, H&M does offer eco-friendly materials. You can find additional information about H&M's eco-friendly options on their customer service page here. You can also visit their homepage to see if H&M has posted additional information on their eco-friendly options.

Last reviewed August 23, 2020. Read all 2 eco-friendly materials reviews.

ASOS
View brand
H&M
View brand
Best Wash & Care Guide – Tie
5.0 stars

Yes, Asos does offer wash and care instructions. You can find additional information about Asos's wash & care guide on their customer service page here. You can also visit their homepage to see if Asos has posted additional information on their wash & care guide.

Last reviewed January 28, 2020. Read all 2 wash & care instructions reviews.

5.0 stars

Yes, H&M does offer wash and care instructions. You can find additional information about H&M's wash & care guide on their customer service page here. You can also visit their homepage to see if H&M has posted additional information on their wash & care guide.

Last reviewed August 23, 2020. Read all 2 wash & care instructions reviews.

ASOS
View brand
H&M
View brand
Best Animal-free Options – Tie
3.0 stars

Based on our research, it appears that Asos may not offer vegan products at the current time. You may be able to find additional information about Asos's animal-free options on their customer service page or FAQ here. You can also visit their homepage to see if Asos has posted any updated information about their animal-free options.

Last reviewed January 28, 2020. Read all 2 vegan products reviews.

3.0 stars

Based on our research, it appears that H&M may not offer vegan products at the current time. You may be able to find additional information about H&M's animal-free options on their customer service page or FAQ here. You can also visit their homepage to see if H&M has posted any updated information about their animal-free options.

Last reviewed August 23, 2020. Read all 2 vegan products reviews.

ASOS
View brand
H&M
View brand
Best Customer Support – Winner: H&M
3.0 stars

Based on ratings published by trusted online review sites as well as information from ASOS's website, ASOS performs average to better than average in terms of customer support compared to other fashion retailer stores.

Based on a review posted on bestcompany.com, ASOS was rated as fairly average for customer support relative to competing fashion retailer stores. Check out the entire review here. Here's a brief quote from this review:

ASOS policies are competitive with other top clothing stores, however, the company's customer service effectiveness seems to be in question.

Learn more at the company's website.

You can also check out the top 10 fashion retailer stores for customer support, or the overall best-performing fashion retailer stores on our main review grid.

Looking for ASOS coupons? Check out the latest deals here. Want more reviews on ASOS? Read a more in-depth review of ASOS on this page.

Last reviewed August 23, 2020. Read all 2 customer service reviews.

5.0 stars

Based on reviews posted on popular review sites as well as from H&M's website, H&M performs very well in terms of customer support relative to other fashion retailer stores.

The review site influenster.com gives H&M excellent ratings for customer support in a review posted on its website. Here's a brief quote from this review:

Great customer service !!!

The review site productreview.com.au gives H&M excellent ratings for customer support in a review posted on its website. From this review:

Macquarie staff have always delivered on having a wonderful attitude and being really helpful and engaged, always with a smile.

Learn more at the company's website.

You can also check out the top 10 fashion retailer stores for customer support, or the overall best-performing fashion retailer stores on our main review grid.

Looking for H&M coupons? Check out the latest deals here. Want more reviews on H&M? Read a more in-depth review of H&M on this page.

Last reviewed August 26, 2020. Read all 2 customer service reviews.

ASOS
View brand
H&M
View brand
Best Eco-friendly – Tie
Yes

Last reviewed August 23, 2020. Read all 2 environmentally conscious reviews.

Yes

Last reviewed August 23, 2020. Read all 2 environmentally conscious reviews.

Best Commitment to Racial Equity – Tie
Yes

Last reviewed August 23, 2020. Read all 2 diversity commitment reviews.

Yes

Last reviewed August 23, 2020. Read all 2 diversity commitment reviews.

Best Nurse Discount Policies – Tie
Does ASOS offer nurse discounts?
Unlikely

Last reviewed August 23, 2020. Read all 2 nurse discounts reviews.

Does H&M offer nurse discounts?
Unlikely

Last reviewed August 23, 2020. Read all 2 nurse discounts reviews.

Best Government Worker Discount Policies – Tie
Unlikely

Last reviewed August 23, 2020. Read all 2 government worker discounts reviews.

Unlikely

Last reviewed August 23, 2020. Read all 2 government worker discounts reviews.

Best PayPal Support – Tie
Does ASOS accept PayPal?
Yes

Last reviewed April 30, 2018. Read all 2 PayPal reviews.

Does H&M accept PayPal?
Yes

Last reviewed August 10, 2018. Read all 2 PayPal reviews.

Best Debit & Prepaid Card Support – Tie
Yes

Last reviewed June 15, 2018. Read all 2 debit & prepaid cards reviews.

Yes

Last reviewed June 15, 2018. Read all 2 debit & prepaid cards reviews.

Best Google Pay Support – Winner: ASOS
Does ASOS accept Google Pay?
Yes

Last reviewed April 30, 2018. Read all 2 Google Pay reviews.

Does H&M accept Google Pay?
Unlikely

Last reviewed April 20, 2018. Read all 2 Google Pay reviews.

Best Apple Pay Support – Winner: ASOS
Does ASOS accept Apple Pay?
Yes

Last reviewed August 1, 2018. Read 1 Apple Pay review.

Does H&M accept Apple Pay?
Unlikely

Last reviewed August 1, 2018. Read 1 Apple Pay review.

Best Amazon Pay Support – Tie
Does ASOS accept Amazon Pay?
No

Last reviewed February 2, 2019. Read all 2 Amazon Pay reviews.

Does H&M accept Amazon Pay?
No

Last reviewed February 5, 2019. Read all 2 Amazon Pay reviews.

Best Bitcoin Support – Tie
Does ASOS accept Bitcoin?
No

Last reviewed January 28, 2020. Read all 2 Bitcoin reviews.

Does H&M accept Bitcoin?
No

Last reviewed May 20, 2020. Read all 2 Bitcoin reviews.

Best Official Coupons Support – Winner: ASOS
Yes

Last reviewed April 11, 2018. Read all 2 official coupons page reviews.

Unlikely

Last reviewed July 1, 2018. Read all 2 official coupons page reviews.

Best AARP Discount Policies – Tie
Does ASOS offer AARP discounts?
No

Last reviewed March 6, 2019. Read all 2 AARP discounts reviews.

Does H&M offer AARP discounts?
No

Last reviewed March 6, 2019. Read all 2 AARP discounts reviews.

Best Veteran's Discount Policies – Tie
Unlikely

Last reviewed July 10, 2020. Read 1 military discounts review.

Unlikely

Last reviewed July 10, 2020. Read 1 military discounts review.

Best Student Discount Policies – Tie
Yes

Last reviewed August 25, 2020. Read 1 student discounts review.

Yes

Last reviewed July 27, 2020. Read all 3 student discounts reviews.

Best Price Adjustment Policies – Winner: H&M
Does ASOS offer price matching?
Unlikely

Last reviewed July 30, 2018. Read 1 price matching review.

Does H&M offer price matching?
Yes

Last reviewed July 31, 2018. Read 1 price matching review.

Best Birthday Discount Policies – Tie
Unlikely

Last reviewed May 3, 2019. Read all 2 birthday discounts reviews.

Unlikely

Last reviewed July 1, 2018. Read all 2 birthday discounts reviews.

Best Senior Discount Policies – Tie
Unlikely

Last reviewed July 10, 2020. Read 1 senior discounts review.

Does H&M offer senior discounts?
Unlikely

Last reviewed July 10, 2020. Read 1 senior discounts review.

Best Teacher Discount Policies – Tie
Unlikely

Last reviewed July 13, 2018. Read all 2 teacher discounts reviews.

Unlikely

Last reviewed July 15, 2018. Read all 2 teacher discounts reviews.

Best Availability of Outlet Stores – Tie
Does ASOS offer outlet stores?
Yes

Last reviewed December 20, 2018. Read all 2 outlet stores reviews.

Does H&M offer outlet stores?
Yes

Last reviewed July 1, 2018. Read all 2 outlet stores reviews.

Best Competitor Coupon Policies – Tie
Unlikely

Last reviewed April 11, 2018. Read all 2 competitor coupons reviews.

Does H&M accept competitor coupons?
Unlikely

Last reviewed July 1, 2018. Read all 2 competitor coupons reviews.

Best Essential Worker Discounts – Winner: ASOS
Yes

Last reviewed August 23, 2020. Read all 2 front-line worker discounts reviews.

Unlikely

Last reviewed August 23, 2020. Read all 2 front-line worker discounts reviews.

Best Coupon Stacking Policies – Tie
Does ASOS allow coupon stacking?
Unlikely

Last reviewed April 11, 2018. Read all 2 coupon stacking reviews.

Does H&M allow coupon stacking?
Unlikely

Last reviewed July 1, 2018. Read all 2 coupon stacking reviews.

Best Sales and Promotions – Tie
Does ASOS offer sales events?
Yes

Last reviewed December 6, 2018. Read all 2 sales events reviews.

Does H&M offer sales events?
Yes

Last reviewed July 1, 2018. Read all 2 sales events reviews.

Best Black Friday Ads Page – Winner: ASOS
Yes

Last reviewed November 19, 2018. Read all 2 Black Friday Ads Page reviews.

Unlikely

Last reviewed November 21, 2018. Read all 2 Black Friday Ads Page reviews.

Best Cyber Monday Page – Winner: ASOS
Yes

Last reviewed November 19, 2018. Read all 2 Cyber Monday sales reviews.

Unlikely

Last reviewed November 20, 2018. Read all 2 Cyber Monday sales reviews.

Best Gift Card Support – Tie
Does ASOS offer gift cards?
Yes

Last reviewed July 18, 2020. Read 1 gift cards review.

Does H&M offer gift cards?
Yes

Last reviewed July 18, 2020. Read 1 gift cards review.

Best Money-back Guarantee Policy – Winner: H&M
Unlikely

Last reviewed December 20, 2018. Read all 2 money-back guarantee reviews.

Yes

Last reviewed July 1, 2018. Read all 2 money-back guarantee reviews.

Best Loyalty Programs – Winner: H&M
Unlikely

Last reviewed July 26, 2020. Read all 2 loyalty programs reviews.

Does H&M offer loyalty programs?
Yes

Last reviewed July 26, 2020. Read 1 loyalty programs review.

Best Layaway Programs – Tie
Unlikely

Last reviewed January 28, 2020. Read all 2 layaway programs reviews.

Does H&M offer layaway programs?
Unlikely

Last reviewed June 19, 2020. Read all 2 layaway programs reviews.

Best Contact Information Availability – Tie
Yes

Last reviewed August 31, 2020. Read all 2 contact information reviews.

Yes

Last reviewed August 31, 2020. Read all 2 contact information reviews.

Best Social Media Presence – Tie
Not rated yet.
Not rated yet.
Best Website Security & Privacy Policies – Tie
Yes

Last reviewed December 28, 2018. Read all 2 website security & privacy reviews.

Yes

Last reviewed November 7, 2018. Read all 2 website security & privacy reviews.

Best Digital Influencer Program – Winner: H&M
Unlikely

Last reviewed August 23, 2020. Read all 2 influencer marketing reviews.

Yes

Last reviewed August 23, 2020. Read all 2 influencer marketing reviews.

Best Affiliate Programs – Tie
Yes

Last reviewed August 31, 2020. Read 1 affiliate programs review.

Yes

Last reviewed August 31, 2020. Read 1 affiliate programs review.

Best Charitable Cause Support – Tie
Does ASOS supports charitable causes?
Yes

Last reviewed January 28, 2020. Read all 2 charitable causes reviews.

Does H&M supports charitable causes?
Yes

Last reviewed June 19, 2020. Read all 2 charitable causes reviews.

Best Ethical Practices – Winner: ASOS
Does ASOS support ethical practices?
Yes

Last reviewed August 30, 2019. Read 1 ethical practices review.

Does H&M support ethical practices?
Unlikely

Last reviewed December 28, 2018. Read all 2 ethical practices reviews.

Best Affirm Financing Support – Tie
Does ASOS accept Affirm financing?
Unlikely

Last reviewed October 17, 2018. Read all 2 Affirm financing reviews.

Does H&M accept Affirm financing?
Unlikely

Last reviewed July 12, 2018. Read all 2 Affirm financing reviews.

Best Afterpay Financing Support – Tie
No

Last reviewed October 13, 2018. Read all 2 Afterpay financing reviews.

Does H&M accept Afterpay financing?
Unlikely

Last reviewed September 18, 2018. Read all 2 Afterpay financing reviews.

Best Sezzle Financing Support – Tie
Does ASOS accept Sezzle financing?
Unlikely

Last reviewed February 5, 2019. Read all 2 Sezzle financing reviews.

Does H&M accept Sezzle financing?
No

Last reviewed February 6, 2019. Read all 2 Sezzle financing reviews.

Best QuadPay Financing Support – Tie
Does ASOS accept QuadPay financing?
Unlikely

Last reviewed February 5, 2019. Read all 2 QuadPay financing reviews.

Does H&M accept QuadPay financing?
No

Last reviewed February 5, 2019. Read all 2 QuadPay financing reviews.

Best Klarna Financing Support – Winner: ASOS
Does ASOS accept Klarna financing?
Yes

Last reviewed July 4, 2018. Read all 2 Klarna financing reviews.

Does H&M accept Klarna financing?
Unlikely

Last reviewed September 18, 2018. Read all 2 Klarna financing reviews.

Best Bread Financing Support – Tie
Does ASOS accept Bread financing?
Unlikely

Last reviewed October 17, 2018. Read all 2 Bread financing reviews.

Does H&M accept Bread financing?
Unlikely

Last reviewed September 18, 2018. Read all 2 Bread financing reviews.

Best Free Shipping Policies – Tie
Does ASOS offer free shipping?
Yes

Last reviewed January 4, 2019. Read all 3 free shipping reviews.

Does H&M offer free shipping?
Yes

Last reviewed July 27, 2018. Read all 4 free shipping reviews.

Best Free Return Policies – Tie
Yes

Last reviewed January 7, 2019. Read 1 free returns & exchanges review.

Yes

Last reviewed August 5, 2018. Read 1 free returns & exchanges review.

Best International Shipping Policies – Winner: ASOS
Yes

Last reviewed April 11, 2018. Read all 2 international shipping reviews.

No

Last reviewed May 1, 2019. Read all 4 international shipping reviews.

Compare any two brands
vs
See more popular fashion retailer stores comparisons