What Are the Different Roles of Advertising
What are the Different roles of Advertising?
What is advertising?
Before moving on to understanding the roles of advertising, it is important to understand the concept of advertising. Advertising is a business tool used for the promotion of a product, service or even to a particular group of people. Copywriters create advertising and graphic designers complete it with their art skill. Media, TV broadcasts, banners, hoardings, etc. are the various means of advertisement promotion. Internet advertising also is emerging as a popular means of advertisements.
Different roles of Advertising
Different roles of advertising can be broken down into four sub head, they are:
• The marketing role
• The communication role
• The economic role
• The societal role
Let us now discuss each of the sub-heads in details:
The marketing role
The marketing role of advertising caters to the requirement of general consumers. They focus on customer satisfaction and meeting their requirements by providing goods and services. The marketing role is not directed to all the general public but caters to the requirement of a certain group or ‘the target market’.
The communication role
A communication role in advertising focuses on mass communication requirements that the advertisement will able to fulfill. This is a method of informing potential customer, the launch of new products or the pass on information about the service and good they intent to buy.
The economic role
The economic role of advertising focuses directly with dealing with the objectives of the advertiser. Generally, the objectives of the advertiser features generation of sales volume from an advertisement. This will help the consumer to endorse both the value as well as benefits of the services or products advertised.
The societal role
The final role is the societal role of advertising which is pretty interesting. On one hand, advertising helps in the generation of trend within a society. On the other, it is the reason for breaking of social norms which forms a formidable part of the society to generate a distinctive impact. The societal role tends to have an uncertain nature like by some and disliked by others.
Awareness, knowledge, liking, preference, conviction and purpose are the pillars on which the theory of advertising is based on.