Under Armour vs Nike vs Athleta: Women's Active Wear Compared

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These three women’s active wear companies sell a large selection of athletic clothing and shoes for women. Under Armour and Nike only sell their brands of clothing and shoes while Athleta carries a large selection of name brand athletic clothing and sho

Under Armour

Under Armour was started in 1996 by Kevin Plank. The idea was to make a T-shirt that would not hold moisture and more importantly would not hold the weight of the moisture. As Mr. Plank developed the prototype, he sent them to football players he knew. Today, Under Armour is a billion dollar business.

Under Armour Women’s Active Wear

Under Armour sells their unique line of active wear clothing and shoes for men, women and children. Their active wear for women includes the following items:

  • Shirts and Tops: Sports bras, tanks, sleeveless shirts, hoodies and sweatshirts, long and short sleeve shirts and outerwear.
  • Shoes: Running shoes, training, hiking and trail, basketball, cleats, boots and slides and sandals.
  • Accessories: Backpacks, bags, socks, gloves, sunglasses, duffle bags and equipment.

Under Armour sells all types of active wear for women for all sports like:

  • Running
  • Skiing and Snowboarding
  • Military and Tactical
  • Soccer
  • Tennis
  • Softball
  • Studio
  • Training
  • Volleyball
  • Tough Mudder

Under Armour carries their own brand of shoes and women’s active wear, they do not sell any other popular brands of active wear or shoes.

Under Armour Features

Under Armour offers the following features for their customers:

  • Free shipping with orders in the United States of $49 or more.
  • Free 2-day shipping in the U.S. with orders of $149 or more.
  • Under Armour has an outlet store that offers customers great savings.
  • They offer a 60-day return policy.

Under Armour Customer Ratings

Under Armour is a 2014 Circle of Excellence Platinum member of Bizrate.com with the following customer ratings:

  • An overall satisfaction rating of 9.1 out of 10
  • Would customers shop there again is rated at 9.2/10
  • Likelihood to recommend – 9.3/10
  • Ease of finding what you are looking for – 9.0/10
  • Prices relative to other online retailers – 8.2/10
  • On time delivery – 9.4/10
  • Customer support – 9.0/10
  • Product met expectations – 9.1/10

Under Armour Coupons


Nike was founded by Bill Bowerman and Phil Knight in 1972. According to Greek mythology, Nike is the winged goddess of victory. Bill Bowerman was the track coach at the University of Oregon and Phil Knight was one of his runners in 1959.

Nike Women’s Athletic Wear

Nike is best known for their athletic shoes, they also have a large selection of active wear for men, women and kids. Their line of active wear for women includes the following Nike products:

  • Tops that include sports bras, hoodies and sweatshirts, jackets and vests, shirts, tee shirts, tank tops, base lawyers, jerseys and surf and swimwear.
  • Bottoms like capris, pants, shorts, tights and leggings, skirts and dresses and socks.
  • Shoes for all sports including running, training, basketball, soccer, golf, tennis and sandals and flip flops.
  • Accessories for women that include sunglasses, bags and backpacks.

Nike Features

Nike offers many helpful features for the customers on their website:

  • A Women’s Style Guide
  • Nike Bra Guide
  • Nike Pants Guide
  • Fan Gear
  • Clearance Sales
  • Free shipping as a member with Nike + on all orders.
  • Free shipping for non members on orders of $150 or more.

Nike Customer Ratings

Nike is customer certified with Bizate.com and has the following customer ratings:

  • An overall satisfaction rating of 9.1 out of 10
  • Would customers shop there again is rated at 9.0/10
  • Likelihood to recommend – 9.1/10
  • Ease of finding what you are looking for – 8.8/10
  • Prices relative to other online retailers – 8.1/10
  • On time delivery – 9.3/10
  • Customer support – 9.0/10
  • Product met expectations – 9.1/10

Nike Coupons


Athleta is owned by The Gap and has been a brand of athletic and active wear since 1998. Their brand of active wear is exclusively designed and sold for women. In addition to their great online store, Athleta also has over 100 retail stores throughout the United States.

Athleta Active Wear

Athleta specializes in all types of women’s active wear for all types of sports. Customers can search their online store and easily find what you are looking for. Their active wear categories are:

  • Swim include swim solids, UPF 50+ sun protection, Swim tops and bottoms, one piece swimsuits, swim dresses, cover-ups and accessories. They also have a collection of special sizes for tall women.
  • Sports including women’s active wear for sports like yoga, running, gym and training, cycle and spin, golf and tennis, hiking, travel and more.
  • Tops and Jackets include tanks, tops, cover-ups, sport bras, sweaters, sweatshirts, jackets and vests.
  • Dresses, skirts and shorts.
  • Bottoms category features many different collections.
  • Shoes and accessories includes performance footwear, sandals, sneakers, flats, boots, purses, bags, gloves, headbands, jewelry, socks and tights, sunglasses, watches and more.

No matter what your build or size, Athleta carries active wear in all sizes like petite, tall and plus sizes and they have a maternity friendly category of women’s active wear.

Athleta Shoe Brands

Athleta carries many popular brands of women’s athletic shoes including:

  • Teva
  • Birkenstock
  • Oakley
  • Asics
  • S’well
  • Baggu
  • Balega
  • Sol Sana
  • Manduka
  • New Balance

Athleta Features

Athleta features the following services and options for their customers:

  • Free shipping on orders over $50 in the United States including Puerto Rico.
  • Free returns on all orders.
  • If the product does not perform as you expected, customers can return the item for free.
  • Their website features size and fit guides so you can be sure to order the proper size.
  • Email newsletter so you can be the first to know about new products and upcoming sales.

Athleta does not have ratings on Bizrate.com as the other companies do, but they do have good customer reviews with SiteJabber.com giving them a rating of 4 stars out of 5. There are very few complaints with the following comments:

  • This site is very easy to navigate, and ordering is a snap. I love the workout clothing and the apres workout attire - my favorite dress is one I bought for my trip to Mexico in 2010 - the Pack Everywhere dress; I still wear it every summer.”
  • They are great with filing orders and handling returns. You have to print the return label off their website. I was having trouble printing the label and the customer service rep sent the label to my email address. She stayed on the phone with me until it appeared in my mail box.”


All three women’s active wear companies carry a great selection of clothing and athletic shoes for women. Both Under Armour and Nike carry their own brands of women’s active wear clothing and shoes while Athleta carries many name brands of women’s clothing and shoes.