Themeforest vs WooThemes vs Elegant Themes: Review of Best Wordpress & Site Templates

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WordPress themes and site templates are an important part of any website. Not only are the themes and templates important, so are the plugins, ease of use and the price. Themeforest sells WordPress themes and site templates while WooThemes and Elegant The


Themeforest is owned by Australian based Envato which was founded in 2006. Currently, Themeforest has 11,104 site templates and themes for WordPress, Joomla, Magento, PSD, Email and HTML.

Themeforest Products and Features

Themeforest has a network of authors that design and sell their themes and site templates on their website. When you click on All Files, you can search their themes and site templates by popular files, top authors, top new authors and view all categories.

Themeforestsells all types of themes and site templates in the following categories.

  • WordPress: Blog, corporate, retail, technology, retail, wedding, non-profit, entertainment, eCommerce, mobile and BuddyPress.
  • Site Templates include creative, retail, personal, specialty, admin templates and more.
  • Marketing has landing pages and email templates.
  • CMS: Joomla, Drupal and Concrete5.
  • Ecommerce includes Magento, Shopify, OpenCart, osCommerce, Zen Cart, WP e-commerce, Cart66, UberCart, Drupal Commerce and more.
  • PSD templates such as creative, corporate, retail, personal and more.
  • Tumblr includes business, blogs and portfolio.

Themeforest also sells more than 60 plugins including:

Each of the themes and site templates on Themeforest has a customer rating and how many of that particular theme has been sold.

Making Money on Themeforest

Anyone can become an author of themes and site templates on Themeforest and make money selling their designs through the Envato Marketplace. Your designs and files will always be yours to keep, this is just a marketplace for an author to sell their templates and files.

There are several types of licenses an author can sell their templates and themes. The best license is the exclusive license that allows an author to sell their products on other marketplace sites, just not the same templates and themes that they are selling on Themeforest.

Each author selling their themes and site templates on Themeforest under the exclusive license will get between 50% and 70% of every sale. The percentage payout rate will depend on the sales volume of the author.

Themeforest Themes and Site Template Pricing

The prices for themes and site templates on Themeforest vary, there is no set price. Their prices generally range from as low as $9 to $90 depending on the category. These prices are for regular licenses, they also sell extended licenses.

Themeforest Discounts

Themeforest Forums and Community

Themeforest has an extensive forum area where you can read up-to-date news about themes and site templates including certain types of themes and templates they are looking for from authors.


WooThemes began in 2008 as a group of three WordPress enthusiasts and is now an international group of WordPress theme developers. WooThemes has a large catalog of WordPress themes that are powered by their WooFramework.

WooFramework Features

The WooFramework is the engine that drives all of their WooThemes. Features of their WooFramework include:

  • Conventional coding and structure makes it easy for developers to cut and paste modules across different WordPress themes.
  • The WooFramework is always being updated and you can get updates to their framework instantly with one click.
  • Custom branding allows you to remove all references to WooThemes and add your own logo to WordPress themes footer credits and option panel.
  • Custom shortcodes allows you to add your own buttons, columns, boxes, widgets and more.
  • You can add Google Analytics code, change color styles and add your logo with their backend theme options.

  • WooFramework is cross compatible with all major browsers like Firefox, Safari, Chrome and Internet Explorer.
  • There is an image re-sizer script built into WooFramework that will automatically scale your post images.
  • WooThemes comes with a language file that allows for WordPress theme translation into the desired language.

WooThemes comes packaged with a full width page template without the sidebar and site map archives page templates, so you can add all of your hidden pages that were written long ago.

WooThemes WordPress Themes

You can search for the WooThemes themes by the following categories.

Their flagship theme is Canvas, which you can customize through the options panel. You can modify and customize the layout, design and typography.

WooThemes Plugins

WooThemes also has the following WordPress plugins.

  • Sensei is a plugin that allows you to create lessons, quizzes and courses.
  • WooDojo includes shortlinks, tabs and widgets and is free to download.
  • WooSlider allows you to add slideshows to your website.
  • See You Later is a plugin that informs your website visitors that your website will be up and running soon.
  • WooSidebars is a plugin for managing side bars and is free to download.


WooCommerce is their e-commerce WordPress toolkit that will help you sell your products online. WooCommerce includes the following features:

  • Security by Securi
  • Reports that show how your online business is doing
  • Tax and shipping options
  • Complete store management
  • Marketing and promoting
  • SEO: WooCommerce Markup adheres to Schema vocabulary

WooThemes Pricing

WooThemes prices for their themes start at $99 and you can preview a demo of each theme before you buy it. WooThemes also has WordPress themes that are free to download.

WooThemes has their Theme club membership. There are two membership levels you can subscribe to, Standard and Developer. By subscribing to the WooThemes Theme Club, you will get access to all of their 94 WordPress themes and the following features:

  • A minimum of 1 new theme per month.
  • Support access.
  • Regular theme updates.
  • Unlimited concurrent domain uses.

The only difference between the Standard and Developer subscription is that the Developer subscription includes the Photoshop files and the Standard membership does not include the Photoshop files. The WooThemes Theme Club membership prices are:

  • Standard: $199 startup fee plus $29 per month.
  • Developer Club: $299 startup fee plus $39 per month.

WooThemes Guarantee

WooThemes offers a 30-day money back guarantee if you are not completely satisfied.

Elegant Themes

Elegant Themes, located in San Francisco, has been in business since 2008 and has an A rating with the Better Business Bureau. Elegant Themes designs and sells WordPress themes.

Elegant Themes WordPress Themes

Elegant Themes sells 84 different WordPress themes in the following categories.

Elegant Themes Plugins

Elegant Themes also has four different plugins.

  • Handheld Mobile Plugin will make any of your WordPress mobile friendly.
  • Elegant Page Builder gives you drop and drag functionality with any of their themes.
  • Maintenance Mode Plugin informs your website visitors that your page is still under construction and gives them information about your upcoming website.
  • Elegant Shortcodes includes boxes, buttons, slideshows, image sliders, toggle content, password protection, social media and more.

Elegant Themes Pricing Plans and Features

Elegant Themes has three pricing plans you can choose from. With their Personal Plan, you can download all of their 86 WordPress themes for just $39. Elegant Themes three pricing plans and features are as follows:




Lifetime Access


Access to All Themes




Perpetual Theme Updates




Premium Technical Support




Access to All Plugins




Layered Photoshop Files






$39 Per Year

$89 Per Year

$249 One Time Fee

Elegant Themes Guarantee

Elegant Themes offers a 30-day money back guarantee if you are not satisfied with your purchase.