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Ten Valuable Vintage Super Bowl Football Programs

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The first ten Super Bowl programs are valuable sports memorabilia. The Super Bowl I program is valued at over $350 while other programs can sell for over $200.

The Super Bowl has a long and glorious history. It's one of the "biggies" in the sports world, right up there with the World Series and the World Cup. Super Bowl I – called The First AFL-NFL World Championship Game – took place in 1967, pitting the AFL's Kansas City Chiefs against the NFL's Green Bay Packers.

Here are values for official programs from the first ten Super Bowls. Count yourself fortunate if you have any of these hiding in your basement or attic. Are you ready for some football?

Super Bowl I, January 15, 1967

Super Bowl I, telecast simultaneously by both CBS and NBC from the Los Angeles Memorial Coliseum, drew an estimated 51.18 million viewers. Vince Lombardi's mighty Green Bay Packers performed pretty much as expected, defeating Hank Stram's underdog Kansas City Chiefs 35-10 before a less-than-sellout crowd of 61,946 fans. A Super Bowl I program in excellent-mint+ condition sold at auction for $388.38.

Super Bowl I program $388.38

Super Bowl II, January 14, 1968

The Second AFL-NFL World Championship Game was played at the Orange Bowl in Miami, drawing 75,546 fans at the stadium and a television audience of an estimated 39.12 million viewers. Once again, Vince Lombardi's Green Bay Packers triumped, beating John Rauch's Oakland Raiders 33-14. A Super Bowl II program in near mint-mint condition and autographed by such Packer royalty as Bart Starr, Jerry Kramer, Willie Wood, Jim Grabowski and Lee Roy Caffey, brought $388.38 at auction.

Super Bowl II program with 12 Green Bay Packer autographs inside $388.38

Super Bowl III, January 12, 1969

The first game to officially bear the title "Super Bowl" was played at Miami's Orange Bowl before an onsite crowd of 75,389 and an estimated 41.66 million television viewers. Joe Willie Namath and his brash New York Jets defeated the heavily-favored Baltimore Colts 16-7 in one of the greatest upsets in Super Bowl history. A Super Bowl III program in excellent-mint condition and signed by Joe Namath (who had "guaranteed" victory the night before the game) sold at auction for $478.

Super Bowl III program signed by New York Jets quarterback Joe Namath $478

Super Bowl IV, January 11, 1970

Super Bowl IV was played at Tulane Stadium in New Orleans before a then-record crowd of 80,562 fans and an estimated television audience of 44.3 million viewers. Hank Stram's Kansas City Chiefs, led by their Super Bowl MVP quarterback Len Dawson, rolled over Bud Grant's favored Minnesota Vikings 23-7. A Super Bowl IV Collector's Edition program in mint condition fetched $167.30 at auction.

Super Bowl IV Collector's Edition prgoram $167.30

Super Bowl V, January 17, 1971

The Orange Bowl in Miami was the setting as the Baltimore Colts took on the Dallas Cowboys in the first Super Bowl to be played on artificial turf. With 79,204 fans packing the Orange Bowl and an estimated 46 million viewers tuning in at home, the Colts beat the Cowboys 16-13 on Jim O'Brien's 32-yard field goal with five seconds left in the game. A Super Bowl V program in near mint condition brought $256.93 at auction.

Super Bowl V program $256.93

Super Bowl VI, January 16, 1972

Super Bowl VI was played at Tulane Stadium in New Orleans before 81,023 fans and an estimated television audience of 56.64 million viewers. Super Bowl MVP Roger Staubach led the Dallas Cowboys to victory 24-3 over the Miami Dolphins. A Super Bowl VI program in near mint condition sold at auction for $131.45.

Super Bowl VI program $131.45

Super Bowl VII, January 14, 1973

Super Bowl VII was staged at the Los Angeles Memorial Coliseum, with 90,182 fans on hand and another 53.32 million viewers watching at home. Don Shula and his Miami Dolphins completed a perfect 14-0 season, beating the Washington Redskins 14-7 with Miami safety Jake Scott winning Super Bowl MVP honors. A Super Bowl VII program in near mint condition sold for $250.82.

Super Bowl VII prorgram $250.82

Super Bowl VIII, January 13, 1974

Rice Stadium in Houston, Texas, served as the setting for Super Bowl VIII, with 71,882 fans on hand and an estimated 51.7 million viewers tuning in from home. Super Bowl MVP running back Larry Csonka led the Miami Dolphins in a 24-7 rout of the Minnesota Vikings, carrying the ball 33 times for 145 yards and two touchdowns. A Super Bowl VIII program along with three ticket stubs from the game in near mint condition brought $388.38 at auction.

Super Bowl VIII program with three ticket stubs $388.38

Super Bowl IX, January 12, 1975

New Orleans' Tulane Stadium hosted Super Bowl IX before 80,997 fans and an estimated television audience of 56 million viewers. Chuck Noll's Pittsburgh Steelers, led by Super Bowl MVP running back Franco Harris, beat the Minnesota Vikings 16-6 to claim the title. A Super Bowl IX program in near mint condition fetched $60.95 at auction.

Super Bowl IX program $60.95

Super Bowl X, January 18, 1976

The Dallas Cowboys met the Pittsburgh Steelers at Miami's Orange Bowl before 80,187 fans and an estimated television viewing audience of 57.7 million. Led by Super Bowl MVP wide receiver Lynn Swann, the Steelers triumphed, defeating Tom Landry's Cowboys 21-17. A Super Bowl X program in near mint condition sold at auction for $83.65.

Super Bowl X program $83.65


  • All auction results and images courtesy Heritage Auction Galleries, Dallas, Texas
  • Top image: Super Bowl VII and VIII programs sold together for $143.40

Copyright © 2012 William J. Felchner. All rights reserved. 


Jerry Walch
Posted on Jan 2, 2011
Ron Siojo
Posted on Jan 2, 2011

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William J. Felchner

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