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Ten Valuable Sunset Boulevard (1950) Movie Posters & Collectibles

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Sunset Bouelvard premiered on August 10, 1950. Valuable Sunset Boulevard movie memorabilia includes American posters, lobby cards, Gloria Swanson, Erich von Stroheim and Billy Wilder movie stills and Danish movie theater programs.

Paramount Pictures' Sunset Boulevard is one of the finest movies ever made. Directed by Billy Wilder and starring Gloria Swanson, William Holden, Erich von Stroheim and Nancy Olson, Sunset Boulevard tells the compelling story of an aging Hollywood silent movie star and her grip on a young, fledgling screenwriter. Made for $1.752 million, Sunset Boulevard premiered in New York City on August 10, 1950, capturing eleven Academy Award nominations for Best Picture, Best Director, Best Actor (Holden), Best Actress (Swanson), Best Supporting Actor (von Stroheim), Best Supporting Actress (Olson), Best Black-and-White Cinematography, Best Film Editing, Best Music (won), Best Black-and-White Art Direction-Set Decoration (won) and Best Story and Screenplay (won).

Here are ten valuable Sunset Boulevard movie posters and collectibles that are sure to interest movie memorabilia collectors. "They took the idols and smashed them, the Fairbankses, the Gilberts, the Valentinos! And who've we got now? Some nobodies!" - Gloria Swanson as Norma Desmond

Sunset Boulevard One Sheet Style A Movie Poster 

A restored one sheet style A movie poster (27x41-inches) in fine+ condition on linen sold at auction for $10,157.50. Pictured are Gloria Swanson (Norma Desmond), William Holden (Joe Gillis) and Nancy Olson (Betty Schaefer).

Sunset Boulevard one sheet style A poster $10,157.50

Sunset Boulevard Insert Movie Poster

An insert poster (14x36-inches) in rolled fine condition brought $3,585 at auction.

Sunset Boulevard insert poster $3,585

Sunset Boulevard Gloria Swanson Movie Still

A vintage 8x10-inch black-and-white movie still picturing Gloria Swanson as the iconic Norma Desmond in very fine- condition sold at auction for $657.25. The photograph's reverse features a publicity snipe. "We didn't need dialogue. We had faces!" Norma defiantly declares of silent films.  

Sunset Boulevard Gloria Swanson still $657.25

Sunset Boulevard Lobby Card Set

A complete set of eight lobby cards (11x14-inches) in fine/very fine condition sold at auction for $1,673. Lobby cards were displayed in movie theater lobbies, hence their name.

Sunset Boulevard lobby set $1,673

Sunset Boulevard Half Sheet Style B Movie Poster

A half sheet style B movie poster (22x28-inches) in rolled very fine- condition fetched a top bid of $4,780. The poster's graphics are the same as the movie's one sheet style A example.

Sunset Boulevard Erich von Stroheim Movie Still

An original 7x9-inch black-and-white still picturing Erich von Stroheim as Norma Desmond's chauffeur/ex-husband Max Von Mayerling in very fine+ condition sold at auction for $448.13. "She was the greatest of them all. You wouldn't know, you're too young. In one week she received 17,000 fan letters. Men bribed her hairdresser to get a lock of her hair. There was a maharajah who came all the way from India to beg one of her silk stockings. Later he strangled himself with it!" Max proudly tells Joe Gillis.

Sunset Boulevard Erich von Stroheim still $448.13 

Sunset Boulevard Gloria Swanson's Nightgown

A pink nightgown worn by Gloria Swanson as Norma Desmond brought $2,270.50 at auction. A Paramount Pictures costume label with Swanson's name is sewn inside.

Sunset Boulevard One Sheet Style B Movie Poster

A restored one sheet style B movie poster (27x41-inches) in fine+ condition on linen sold at auction for $1,135.25. No stars are featured on the poster, only text and the prominent blurb "a most unusual story." Well, the publicity boys got that right!

Sunset Boulevard Billy Wilder Movie Still

An original 7x9-inch black-and-white publicity still featuring director/co-scenarist Billy Wilder in very fine- condition brought $286.80 at auction. The reverse publicity snipe begins, "Top Director. Billy Wilder, who directed the Academy Award winning 'The Lost Weekend' and other hits, is the director of Paramount's 'Sunset Boulevard.'"

Sunset Boulevard Billy Wilder publicity still $286.80

Sunset Boulevard Danish Movie Program

Sunset Boulevard debuted in Denmark on January 25, 1951. A Danish movie program in very fine+ condition brought $143.40 at auction.

Sunset Boulevard Danish program $143.40

Sunset Boulevard Movie Memorabilia Credits & Top Image

  • All auction results and images courtesy Heritage Auctions, Dallas, Texas
  • Top image: Sunset Boulevard lobby card picturing William Holden and Erich von Stroheim in fine condition $179.25

Copyright © 2011 William J. Felchner

2 comments

Kathleen Murphy
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Posted on Aug 30, 2011
Roberta Baxter
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Posted on Aug 28, 2011

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William J. Felchner

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