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Ten Valuable Howdy Doody TV Collectibles

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Valuable Howdy Doody TV collectibles include watches, toys, board games, Wonder Bread badges, old TV Guides, Poll Parrot photo albums, portrait rings and Dell comic books. It's always Howdy Doody Time!

The original Howdy Doody ran on NBC from 1947 to 1960. The iconic Buffalo Bob Smith (1917-1998) was the host, with an array of human and marionette characters populating the show. And taking it all in was the live studio audience – a.k.a. the Peanut Gallery – which was stocked with young, wide-eyed and enthusiastic boys and girls.

Howdy Doody was one of the most heavily merchandised television shows of the baby boomer era, with the character's likeness appearing on watches, clocks, jelly glasses, pudding boxes, signs, comic books, bread wrappers, magazines, rings and you name it. Here are ten valuable Howdy Doody television collectibles that are sure to please TV memorabilia buffs and Doodyville fans everywhere. Say kids, what time is it? It's Howdy Doody Time!

Howdy Doody 1950s Character Watch

The Patent Watch Co. of New York released a handsome Howdy Doody wristwatch in the 1950s. An outstanding example still housed in its original box sold at auction for $632.50.

Howdy Doody 1950s character watch with box $632.50 - Hake's Americana & Collectibles

Howdy Doody 1950s Pumpmobile Toy

NY-Lint Toys produced the Howdy Doody Pumpmobile Toy in the 1950s. One superior example with its all-important original box brought $287.50 at auction.

Poll Parrot's Howdy Doody Photo Album

Poll Parrot Shoes was one of Howdy Doody's proud sponsors through the years. A Poll Parrot Howdy Doody photo album from 1948 in very good condition brought $158.12 at auction.

Poll Parrot 1948 Howdy Doody photo album inside contents $158.12 - Hake's Americana & Collectibles

Howdy Doody 1950s Autographed Salt and Pepper Set

A classic salt and pepper set made in the 1950s with autographed box reading "Hi Richard! Your Pals Howdy Doody & Buffalo Bob Smith" sold at auction for $172.50.

Howdy Doody 1950s salt and pepper set $172.50 - Hake's Americana & Collectibles

Howdy Doody 1951 Plastic Portrait Ring

A yellow Howdy Doody plastic premium ring circa 1951 bearing Howdy's paper photo in mint condition fetched $132.19 at auction.

Howdy Doody & Buffalo Bob Smith TV Guide, June 25, 1954

Howdy Doody and Buffalo Bob Smith grace the cover of the June 25, 1954, edition of TV Guide. An example in excellent or better condition could bring over $250.

TV Guide, June 25, 1954, with Buffalo Bob Smith and Howdy Doody cover $250 - Triangle Publications, Inc.

Howdy Doody 1950s Set of Eight Wonder Bread Badges

Wonder Bread issued a set of eight cardboard badges from the show in the 1950s. Among the characters are Howdy Doody, Mr. Phineas T. Bluster, Clarabell, Flub-A-Dub and Oil Well Willie, all of whom urge youngsters to "Eat Wonder Bread." A surviving set in very fine condition sold for $125.

Howdy Doody 1950s Wonder Bread set of badges $125 - Hake's Americana & Collectibles

Howdy Doody 1949 Behavior Chart

Jolly Jumbo Inc. issued the Howdy Doody Behavior Chart in 1949, which rewarded boys and girls with stars for good conduct. An example in excellent condition is valued at $125.

Howdy Doody 1949 Behavior Chart $125 - Hake's Americana & Collectibles

Howdy Doody Ever Ticking Toy Wristwatch

The Ever Tick Corp. produced the Howdy Doody Ever Ticking Toy Watch in 1950. One example still near mint on its original card brought $86.25 at auction.

Howdy Doody Lot of Three Comic Books

Dell produced the Howdy Doody comic book series from 1949 to 1956. A lot of three 1953-54 Howdy Doody file copy comics – #s 20, 23 and 27 – in very fine+ condition sold at auction for $84.

Howdy Doody comic books $84 - Heritage Auction Galleries

Howdy Doody Credits & Top Image

  • Auction and sales results courtesy Hake's Americana & Collectibles, York, Pennsylvania, and Heritage Auction Galleries, Dallas, Texas
  • Top image: Howdy Doody's T.V. Game by Milton Bradley from 1953 $40 - Heritage Auction Galleries


James R. Coffey
Posted on Apr 7, 2011
Jerry Walch
Posted on Apr 7, 2011
Ron Siojo
Posted on Apr 7, 2011

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William J. Felchner

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