SumAll vs Dasheroo vs Cyfe vs Klipfolio: Social Media and Online Brand Monitoring Companies Reviewed

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In addition to gathering all types of social media data about your business, SumAll has an excellent resource center and blog to teach you everything you need to learn about social media and marketing. Dasheroo crunches the statistics for you and shows yo

Social Media Monitoring Companies Reviewed

Whether you are a one person company, a freelancer, own a small or a large business, you need to monitor your name and brand on social media. In this day and age, it is important to be able to follow what others are saying about your company and to keep up with all of the metrics of social media. The following companies can help all business do just this.


SumAll began with the idea that everyone should be able to use the available date to better their businesses and lives. They bring together design, engineering, data science and marketing to build the tools that anyone can use.

SumAll Features

SumAll has many features that make it easy for everyone to monitor their brand and company on social media with excellent social media reports not only for your business, but also your clients as well. A few of their features include:

  • Manage all social media accounts: You will be able to connect unlimited Facebook, Twitter, Instagram, LinkedIn, YouTube and Google Analytics accounts for you and your clients. SumAll offers social media tools to organize them into as many reports as you need for a single SumAll account.
  • White labeling: Take the credit you deserve with white labeling that makes it your own. You have the ability to put your own branding on top of your reports.
  • Crunching social media statistics: SumAll saves you a great deal of time and work by providing the social media tools and doing the number crunching for you.
  • Helping You: SumAll offers a support page and an excellent blog that can help you learn everything you need to know about social media.
  • Unlimited Data: Whether you have three Facebook pages or 300 Facebook pages, you can connect as many platforms and accounts as you need.
  • Safe and Secure: They will never your information.

SumAll Resources

SumAll has an excellent resource page with a great deal of information about anything that has to do with social media. They offer the following type of resources:

  • Infographics
  • Whitepapers
  • Videos

A few of their great resources include:

  • The Ultimate Guide to Instagram
  • The Ideal Length of Everything Online
  • How Often Should You Post to Social Media
  • The Ideal Image Size for Almost Every Social Network
  • The Ultimate Social Media Cheat Sheet
  • The Adwords Showdown
  • How to Avoid Social Media Churn
  • The Twitter Roadmap to Getting More Retweets
  • How to Calculate ROI for Social Media
  • Selling Smarter in the Summer
  • What the Heck is a Bitcoin
  • Golden Rules for Back to School
  • Timing is Everything: Post Smarter on Social Media
  • Is Facebook Marketing Dead
  • A Sellers Guide to Sweet Success

SumAll Reports and Tools

With SumAll, you will have the ability write reports to show your boss and clients a complete breakdown of top-level metrics in easy to read charts and graphs. You will get these reports delivered weekly and monthly in PDF format.


The reports for Facebook, Twitter, Instagram, LinkedIn and YouTube will show the following:

  • Engagement
  • Posts
  • Analysis
  • Breakdown
  • Growth
  • Followers
  • Reach
  • Content

For Google Analytics, the reports will show the following:

  • Page Views
  • New Visits
  • Time on Site
  • Top Sources
  • Bounces
  • Campaign(s)
  • Acquisition
  • Mediums


Insights is a tool specifically designed to help you understand and improve your performance on social media, specifically Twitter. This tool analyzes hashtags, timing, structure, keywords and your audience of your posts. Insights will also offer tips and guidelines to make your content the best. These Insight reports will be delivered weekly in PDF format.

Aggregate Metrics:

  • Engagement breakdown
  • Followers and fan growth
  • Cumulative reach

Twitter Content Analysis:

Twitter Audience Analysis:

  • Top reach contributors
  • Reach and audience quality
  • Most engaging and loyal followers
  • Followers to target
  • Engagement to post ratio

SumAll Prices

SumAll costs $99 per month, and they offer a free 7-day trial. For $99 per month, customers get:

  • Unlimited social media accounts
  • Unlimited weekly and monthly social media reports
  • Unlimited weekly Twitter insights
  • Daily and weekly email digests
  • Priority support


Dasheroo was launched in November 2015. The idea for Dasheroo began when the founders decided to solved the “too much data” problem. They came up with an idea to put all of this data into an easy to use dashboard.

Dasheroo Features

Dasheroo offers many great features and apps. Their features include:

  • Metric Alerts: You will receive instant group notifications when any metric you select goes above or below a certain threshold.
  • Team Collaboration: You will have the ability to comment and chat in real time within Dasheroo making sure the entire team is focused and all on the same page.
  • Insight Mashups: Correlation and causation, you will be able to spot it instantly across multiple data providers.
  • Dashboard Exports: You can download, print and share perfectly formatted PDF’s or PNG’s of your dashboard.
  • Custom Data Import API and webhooks: The ability to import your internal or custom data sources with their JSON and Push API webhooks.
  • Slideshow Mode: Select individual dashboards, set your time and then sit back and watch the slideshow.
  • Secure: Dasheroo takes security seriously and they will never sell, share or provide access to any of your date to any 3rd party.
  • Anywhere, Anytime Access: Dasheroo is in the cloud, which means you can access your data anytime and from anywhere you might be.
  • Dashboard Templates: You can get started quickly with their pre-built dashboard that includes a curated set of insights.

Intelligent Insights

Dasheroo intelligent insight takes the most actionable information from your data sources or data insights; they create intuitive visualizations and reports giving you the insight you need to run your business from the intuitive visualizations and reports giving you the insights you need to run your business form the Dasheroo dashboard

Dasheroo integrates with the tools and websites you use every day including:

  • Campaign Monitor
  • LinkedIn
  • YouTube
  • PayPal
  • Mail Chimp
  • Pinterest
  • Hubspot
  • Google
  • Stripe
  • Survey Monkey
  • Twitter
  • Facebook Advertising
  • Shopify
  • Instagram
  • Zapier
  • And many more

Dasheroo Pricing

Dasheroo offers several pricing plans to fit anyone’s budget and needs. Their pricing plans are:





Free forever

For those starting out

Perfect for growing businesses

Great for teams



$19 per month

$49 per month

1 dashboard

4 dashboards

8 dashboards

20 dashboards

4 data insights

10 data insights

20 data insights

60 data insights

1 mashup insight

3 mashup insights

All mashup insights

All mashup insights


5 alerts

20 alerts

60 alerts

At this time, if buy annually, you can save 15%.


Cyfe offers an all-in-one dashboard that helps all businesses monitor and analyze their important business data in one place. With so many new online services showing up on the internet everyday, the bigger your business presence and the more data you have to keep track of. Cyfe is a cloud based services that solves this problem by allowing you to easily monitor and share this data and information from one single location in real time. They have over 170,000 customers that include small businesses and large corporations.

Cyfe Features

Cyfe offers many great features including:

  • Monitor Everything: You will be able to monitor individual departments, multiple website and anything else using Cyfe dashboards.
  • Pre-built Widgets: Pull important data from popular services like Google and SalesForce.
  • Custom Data Source: The ability to securely display data from your company’s database using custom widgets or Push API.
  • Real-time Reports: You can share dashboards with management, customers or anyone else you need to.
  • Historical Data: Data from the past is archived within Cyfe, so you will never lose this important data.
  • Data Exports: You can download or schedule email reports of your company data in PNG, JPEG, PDF and CSV formats.
  • TV Mode: This feature lets you automatically rotate one or more dashboards for your big screen monitor.
  • Customizations: You can customize branded reports, domain name mapping, dashboard backgrounds and more.

Cyfe Dashboard Examples

Before signing up, Cyfe gives you many examples of their features and dashboard screens including:

  • Startup Dashboard
  • Client Dashboard
  • Social Media Dashboard
  • Marketing Dashboard
  • Finance Dashboard
  • Sales Dashboard
  • Project Management Dashboard
  • Web Analytics Dashboard
  • IT Dashboard

Cyfe Widgets

Cyfe has a large selection of widgets to help you monitor everything around the internet that concerns your company. Just to name a few, their widgets include:

  • WordPress
  • SalesForce
  • Twitter
  • Google+
  • LinkedIn
  • Facebook Ads
  • Shopify
  • Moz
  • Alexa
  • Eventbrite
  • Klout
  • Vimeo
  • Instagram
  • And many more

If the widget you would like to use is not listed, Cyfe offers their custom widgets that allow you to display virtually any other data on your dashboard using their custom widgets.

Cyfe Prices

Cyfe has two pricing plans, a free plan and a premium plan. Their Forever Free plan has no expiring trials, no contracts and no credit card required. They do not explain what features customers get with the Forever Free plan.

Cyfe Premium Plan costs $19 per month ($14 per month if paid annually). Their premium plan offers all features listed above in their features list plus:

  • Unlimited Everything: Get unlimited dashboards and widgets. You will be able to monitor everything without worrying about limits.
  • Custom Logo: The ability to customize your account with your own logo that matches your company brand.
  • Historical Data: you will be able to view data past the last 30 days. Older data is archived within Cyfe, so you will never lose it.
  • Public URLs: Share read-only dashboards publicly with almost anybody in the world.
  • Custom Domain: You can customize your account with your own domain name (e.g.

Cyfe Awards

Cyfe won the Top Rated Business Intelligence Tools in 2016 by Trustradius.


Located in Ottawa, Klipfolio is a leader in the cloud-based business intelligence dashboard market. They are a cost-effective solution that integrates with hundreds of data services to create powerful business dashboards.

How Klipfolio Works

With Klipfolio, you can monitor any type of data you need to, right from you Klipfolio dashboard.

  • What data sources: You can connect to almost any data you have on premise or in the cloud. This includes web services, files stored on your computer, servers or in your data warehouses.
  • How to connect your data to Klipfolio: This can be accomplished multiple ways. You can upload computer files, pull in data from web services like Facebook and Google analytics, push in data from API, an email attachment and access data from databases and servers.
  • Where your data lives: Your data sources live outside of Klipfolio, in the cloud or on premise on your hard drives and servers. You create connections with your data sources within Klipfolio, defining what slices of data you want to pull into the application, and how often.
  • Building charts and visualizations: There are two ways to build your dashboard. You can quickly add pre-built data visualizations and dashboards, build your own data from scratch or edit pre-built data visualizations and dashboards.
  • How to share: You can share your Klips and dashboards any way you would like to, within your own organization, with the public and the option of sharing in real-time or periodically.
  • What devices: Klipfolio dashboards are designed to look perfect on any device, your desk, boardroom or on the go with mobile devices.
  • Security: Klipfolio uses multiple safeguards to protect your data. This includes D and password encryption, HTTPs and SSL, and dashboard access controls which can be set by users with different privileges.

Klipfolio Features

  • Klipfolio has over 300 pre-built metrics and visualizations with over 300 templates for nearly 50 services to enhance your dashboard.
  • Powerful features include drop down menus to change certain parameters.
  • Data mashups allows you to combine data from multiple services to generate a new metric.
  • Fully editable so you can tweak, modify, or completely change any Klip added from the Gallery.
  • A powerful data visualization editor. You can build custom visualizations without writing code. If you can use Excel formulas, you can use Klipfolio's editor.
  • Math functions allow you to do the math you need to create meaningful dashboards.

Building Klipfolio Dashboards

Customers can build their Klipfolio dashboards to suite their needs. Here are some examples of custom built dashboards from customers:

  • Marketing Dashboard
  • Sales Dashboard
  • Startup Dashboard
  • Reporting Dashboard
  • And any other dashboard you can think of

Steps to building your own dashboard:

  • Step 1: Add a pre-built data visualization using the Klipfolio gallery.
  • Step 2: Add a pre-built business dashboard.
  • Step 3: Build your own business dashboard.
  • Step 4: Get help from a dashboard ninja. If you need help, Klipfolio offers free email and phone support.

Getting Data

You can get data for your Klipfolio dashboard several ways. You can get the data you need from a database like MySQL, MSSQL, Firebird, DB2, Oracle and more.

You can also get data from over 100 cloud applications like Twitter, MOZ, Facebook, Salesforce, Google Analytics, Xero, HubSpot and more. If your service is not listed, they have developed an open API connector that provides access to hundreds of other services. Klipfolio is aware of at least 439 services that their customers have connected to.

Klipfolio Pricing





Small teams

Small teams that need more options

Growing teams

Teams or service providers

$24 per month

$49 per month

$99 per month

$199 per month

5 users

5 users

Unlimited users

Unlimited users

5 dashboards

10 dashboards

20 dashboards

45 dashboards

1 private link

2 private links

5 private links

20 private links

There are discounts if you pay for a year that is billed annually. They also offer discounts for larger plans and educational discounts.