Product Review: Sportcraft

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A good game of pool or billiards requires a good table and accessories. Though there are a number of sports goods manufacturing companies, Sportcraft has a name for itself. The products offered by Sportcraft are known to be of good quality and many custom

Founded in 1926 and headquartered at the International Trade Center in Mount Olive, New Jersey, Sportcraft has been a market leader in recreational sports products for around 80 years. The company has introduced recreational sports such as badminton, croquet, bocce, and darts in the United States. Sportcraft is known since the early 20’s for its innovative ideas and products, and serves around 1000 retailers globally. Sportcraft’s high quality sporting goods have established the company as a world leader in sporting goods. The quality of the products is unmatched and hence very few competitors have been able to stand up as a competition to Sportcraft. Sportcraft’s 185-member team works round the clock to identify and explore the constantly changing sports good market, and consumer preferences. Sportcraft is committed towards adding a value to each and every product that it sells. Unicorn®, Eddie Bauer®, Sportcraft® are some of the leading Sportcraft brands.

 

Key Differentiators

Sportcraft has a reputation for delivering highest quality products along with uncompromising customer service. It sports a huge catalogue of fitness equipments, lawn game sets, table game sets, dartboards, etc. This has helped Sportcraft to build strong tie-ups with global retailers like Dick’s Sporting Goods, Wal-Mart, Sears, Target, etc. Sportcraft’s products are basically categorized into nine core segments, and Sportcraft continues to claim the number one position in five of these core segments. Sportcraft’s ability to innovate and lead the home recreational sporting goods market is evident in most of their latest products, including the first electronic dartboard and their Monster products and bounce houses. Sportcraft has created a niche for high-end recreational sports goods in the global market, owing to its constant innovations, high quality superior products, and consistent and unmatched customer service. Sportcraft has been a favorite among the retailers, as well as the consumers, and will continue to be so.

 

Sportcraft vs. Leading Rivals

Sportcraft has established itself as the market leader in recreational equipments. There are few other brands that have made a name for themselves in the sporting goods market. Mizerak and Fat Cat are two such competitors. Understanding the pricing strategy would be easier if a similar category of product is considered.

Sportcraft Capri 7' "No Tools" Pool Table

Priced at $325.00

The Sportcraft Capri 7’ “No Tools” Pool Table has an excellent look and flawless finish. The teal colored covering gives it an elegant look. It comes with all the basic accessories. Just assemble and get ready to beat your opponent!

Features:

  • Accessory kit includes one billiard ball set, two 57” cues, one triangle and chalk
  • The table is laminated, both on top and bottom, to avoid warping
  • The table legs have chrome-plated levelers for ensuring greater stability

Mizerak Donovan II 8' Billiard Table

Priced at $899.54

The Mizerak Donovan II 8' Billiard Table comes at a comparatively higher price, but comes with a complete set of accessories and a sleek contemporary edge that fits into any decor.

Features:

  • Accessory kit includes one billiard ball set, two standard cues, one triangle, one brush and chalk
  • The table has elegant internal ball drop-pockets that have chrome-plated corner caps
  • The table legs have chrome-plated levelers for ensuring greater stability

Fat Cat 7' Frisco II Pool Table

Priced at $900.99

The Fat Cat 7' Frisco II Pool Table is a great option for enthusiastic beginners. However, this table does not come with a complete set of accessories. You have to buy your own sticks and balls plus find your own assembler. Also, the Fat Cat table delivery is exclusive of full installation or leveling.

The Fat Cat 7' Frisco II Pool Table is very expensive in comparison to the Sportcraft version, and considering the fact that you need to spend some additional amount for buying the accessory kit, the Sportcraft version would be more economical than the Fat Cat version.

Features:

  • No accessory kit

 

Pricing of Sportcraft Products

Sportcraft has a huge catalogue of products and the most of the products are priced economically. The pool games range between $39-$799, and come with lots of accessories and specifications to choose from. Some of the major Sportcraft pool game sets and the prices are:

Billiard Tables

  • Sportcraft Midnight Billiard Table: Priced at $799.00
  • Sportcraft Yorkshire Billiard Table: Priced at $399.00
  • Sportcraft 84" Scottsdale Billiard Table with Table Tennis Top: Priced at $208.33
  • Sportcraft Capri 7' "No Tools" Pool Table: Priced at $325.00
  • Sportcraft Challenger Table Tennis Value Bundle: Priced at $149.00
  • Sportcraft Marquis Table Tennis Table: Priced at $259.00
  • Sportcraft Baseline Table Tennis Table: Priced at $149.00
  • Sportcraft Pro Lift Piston Table Tennis Table: Priced at $299.00
  • Sportcraft Melbourne Foosball Table: Priced at $128.75
  • Sportcraft Viper Turbo Hockey Table: Priced at $299.00
  • Sportcraft 90" X3 Shadow Turbo Hockey Table: Priced at $317.38
  • Sportcraft 40" SpongeBob Turbo Hockey Table: Priced at $39.00

Table Tennis Tables

  • Sportcraft Challenger Table Tennis Value Bundle: Priced at $149.00
  • Sportcraft Marquis Table Tennis Table: Priced at $259.00
  • Sportcraft Baseline Table Tennis Table: Priced at $149.00
  • Sportcraft Pro Lift Piston Table Tennis Table: Priced at $299.00

Foosball Tables

  • Sportcraft Melbourne Foosball Table: Priced at $128.75

Hockey Tables

  • Sportcraft Viper Turbo Hockey Table: Priced at $299.00
  • Sportcraft 90" X3 Shadow Turbo Hockey Table: Priced at $317.38
  • Sportcraft 40" SpongeBob Turbo Hockey Table: Priced at $39.00

Sportcraft also lists other popular products and accessories ranging from $16 to $100. Some of the other Sportcraft products and accessories are:

  • Sportcraft Wooden Triangle Billiard Rack
  • Sportcraft Billiard Table Brush
  • Sportcraft Billiard Cue Wall Rack, Wood
  • Sportcraft Deluxe Billiard Starter Set
  • Sportcraft Cue Ball, 2.25", 6 oz
  • Sportcraft Cue Tip Scuffer/Shaper, 2pc
  • Sportcraft Deluxe Wooden Ladderball
  • Sportcraft Unicorn World Pro Bristle Dartboard
  • Sportcraft Outdoor 5 Game Combo

 

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