Keyhole vs Tagboard vs oneQube: Social Media Tracking Tools Compared

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Keyhole gives you the most analysis without registering. It also has one of the most comprehensive analysis pages around. Tagboard is ideal for those who want to track hashtags. The service also has a unique “sentiment” chart that shows how many posts

Since social media is now becoming one of the most important marketing tools on the planet, the ability to track all aspects of social media accounts is becoming more important by the day. Here are a few social media tracking tools including how they stack up against each other.


Keyhole has an intuitive interface that lets you get to straight to business with a search box right at the top of the home page. Major organizations like MTV, Huffpost Live, HorizonMedia and Mekanism all use the tool.


  • Free Trial-You can click on the green “Start Free Trial” button that’s usually at the top of the menu bar to give the tool a try first before you commit to using it. This does require registering with your name and phone number though.
  • Straight-Forward Interface-Right on the main page you can type in a term or hashtag to search, and then check off “Twitter,” Facebook,” or “Instagram.” Hit the big green “Go” button and you’re off tracking the term in real time.
  • Try Out Basic Search Without Registering-You can do your initial search without registering, but if you want to continue to track the term
  • Top Sites and Timeline-The tracker will show you a chart tracking number of posts against time of day. It will also show you which sites score the highest in terms of mentions, a list of influential users, and a few examples of top posts.
  • Track Location, Demographic, Topics and Others-Your results will give you a little map that shows the density of where  your tracked term is coming from. You also get a pie chart showing the male/female ratio, a word chart showing which related term is the hottest, and a top sources pie chart showing you where the social media mentions are coming from like iPhone, Android, or desktop.


Tagboard is hashtag specific in the free version, and it also has a prominent search box on its home page. The reports tend to be less detailed than Keyhole, but the searches also come back much faster. Organizations like the Boston Bruins, Fox Channel 5, and Everton use Tagboard for tracking.


  • Sentiment Graphs-A quick search gives you instant visual information in the top left about how many posts per hour in both numbers and in graph form. It also gives you A “sentiment” representation which shows you how many of the posts were positive, neutral, or negative. In terms of percent.
  • Instant Social Media Recognition-After doing a search, a little icon appears next to each post containing your hashtag so you can identify what site it’s on.
  • 6 Different Social Media Sites-Tagboard tracks for Instagram, Twitter, Vine, Facebook and Flickr.
  • Discount for Non-profits-If you work for a non-profit organization, you can use the “contact us directly” link to ask the Tagboard team about getting a discount.



OneQube is a tool used by famous companies like IBM, Vonage, Men’s Health and ESPN Radio. It has a number of different tools including  Seesaw, Tweetchat, and Spider.

  • Real-Time Analysis with Spider-This tool lets you focus directly on your company and then listen to everything being said about your company on social media. This includes how many profiles mention you, exactly how many tweets have a mention, and other data.
  • TweetChat-This tool lets you track a particular hashtag and then automatically login to Twitter so that you can instantly join any related conversations there. It’s a combination of a tracker and a Twitter reply tool.
  • Visual Tracking on Twitter with can give a visual component to any tracked hashtag, keyword, or even URL that you want on Twitter.  The tool also allows you to immediately bookmark what you “see,” and then share the item you “saw” with other people immediately.
  • Free Trials-All tools are the kind you can try out for free, and Spider in particular has a free trial.
  • Download as PDF-Just like with Keyhole, you can get free reports, except here you can get it in PDF form.

Head to Head


Keyhole starts out at $129 per month for their “Professional” plan which includes 3 tracks with 5 search terms per track and a max of 250,000 posts per track. The plan they market the most is “Enterprise” which is $49 per month with 10 tracks and 5 search terms. You also get phone support.

Tagboard gives you 1 “tagboard” for tracking a hashtag for free. The free version doesn’t get any support beyond the FAQ. The “Pro” version offers email, and the Enterprise version offers phone support or even in-person support. The Pro price isn’t listed and instead you have to click on “Request a pro account” which takes you to a form page. The page lets you list “budget” which starts out at “$1000 per month.”

The main paid tool for OneQube is Spider. Spider is $50 per month for basic use with 2 active trackers and 10 search terms. This makes it a little better than Keyhole. TweetChat appears to be free currently, with a Pro version apparently on the way.  The “Power” plan on Spider is 5 tracks with 10 search terms.

This means Keyhole and OneQube’s Spider are about even in terms of pricing, whereas Tagboard has more fluid pricing.


Keyhole lets you download your reports in XLS format, which can be handy. It has a decent number of basic graphs which can be very useful including actual lists of the top posts related to the search term. You can also decide a start and end date for tracking if you want. The support is limited to a “Submit a request” link , and an FAQ page. Phone support is only available if you get an Enterprise or Agency plan.

Tagboard has one of the fastest search functions with results coming back many times faster than Keyhole. For those who purchase the Enterprise level, there are additional extra features like Presentation Mode which works specifically with large screens.

OneQube has both an email address and a phone number available for support for all users, making it better than the competition in this area. The focus of the features appear to be more on interaction as well as tracking when compared to the other two tools.

In the end, OneQube has the best support for basic users by far since it offers the phone number without having to sign up for anything.