Importance of Advertising to Society

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Importance of Advertising to Society Advertising serves the society in the following ways. (i) Employment generation ; Advertising provides direct employment to a large number of people engaged in designing, writing and issuing advertisements. Indir

Importance of Advertising to Society

Advertising serves the society in the following ways.

(i) Employment generation: Advertising provides direct employment to a large number of people engaged in designing, writing and issuing advertisements. Indirectly, advertising increases employment opportunities by increasing the volume of production and distribution. By promoting exports advertising helps the country in earning valuable foreign exchange.

(ii) Higher standard of living: Advertising improves the standard of living of the people by promoting variety and quality in consumption. It educates people about new uses of products and provides information for developing better ways of life. To quote Franklin D. Roosevelt, the late President of America, "advertising brings to the greatest number of people actual knowledge concerning useful things, it is essentially a form of education and the progress of civilization depends on education."

(iii) Sustains the press: Advertising provides an important source of revenue to newspapers, magazines, radio and television. As a result public gets news at lower rates and the circulation of newspapers and magazines increases. Press is the guardian of public opinion and by helping it to remain independent, advertising promotes liberty and democracy in the country. By subsidizing the press, advertising serves as a bright symbol of freedom of choice.

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