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Hollywood Marketing 101: How to Promote Yourself As an Actor or Actress in Hollywood

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Once you arrive in Hollywood looking to get famous as a screen star, you will face one main question: how do I break in? Well, first off, there are a number of good ways, and you need to get yourself up in front of casting directors, producers, and an audience quickly. The fastest ways to do that are - classes, extra jobs, self-promotion, low budget films, getting representation. Make sure that you have a headshot (8x10 photo of your face), and some sort of resume, and then charge into stardom like a bull.

CLASSES

Depending on your particular talents, you may take dance, singing, or scene study; but for sure you need an audition class, an on-camera & casting class and it is always good to take an improv class just to loosen you up. A place like actor's boot camp is good, and The Improv Olympic will put you on stage immediately (a good way to get famous).

EXTRA JOBS

Being extras can be fun and profitable. Some of the biggest stars began their careers doing extras work and bit parts. Contact Central Casting (centralacsting.org), for extra jobs, they're the biggest extra's casting agency in LA. Once you get some extra jobs, you will be well on your way to get famous. Remember, as soon as the guard at the studio gate finds your name on the list, it's "Welcome to Hollywood" You are now part of the movie business. If you have what it takes you'll do well, and whenever you're in the break room (which will be 80% of the time), you'll make friends

SELF PROMOTION

Another way to get famous, a little bit, is by entering your name in on IMDB (the internet movie database). Once casting directors are able to look you up on IMDB it is a completely new ball game.

LOW BUDGET FILMS

Then get a better headshot, and join actorsaccess.com, a do-it-yourself casting breakdown service that lists all the low budget movies in town. This will help you set yourself up with speaking-role audition. However, if you insist on a higher salary you will not get famous quite as fast. The value of doing low budget work is that the roles are bigger.

REPRESENTATION

Once you have a whole bunch of low budget movie credits, it is time to get an agent or a manager. You may not be union yet, but you will have SAG vouchers from your extra jobs, and once you have collected three then you can become union any time you want. So now, you are getting roles, taking meetings, going to audition and casting sessions, and well on your way to get famous. To paraphrase Michael Cain from his book on how to become famous as a performer in the movies, ?if you want to be a lead, then only take the leading roles'. So, "choose the way how to be famous for you, and stick to it". Are you a character, a comedian, a villain, an ingénue or a leading man? Commit to one and be that person, everywhere you can, in every role no matter how small, even on You Tube. Become a screen personality. In addition, if you stick with all these steps, you will find your path: leading towards the movie stardom that you seek.

Hope these tips help. Here's a great place to get started - you can get more information, meet people, and start getting connected.

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Posted on Nov 11, 2010

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Shawn Dowell

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