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Heap Analytics vs KissMetrics vs Flurry: Analytics Tools Reviewed and Compared

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Heap Analytical is geared at those who are losing members to attrition and bad conversion rates. It can quickly find the source of the bleed so you can correct it. Kissmetrics is aimed at higher-end customers who want plans for millions of visits per mont

Analytics tools are often the difference between success and failure when it comes to online marketing campaigns. After all, you have to be able to figure out what’s working, what isn’t, and why if you have any hope of getting anywhere. Here are some examples of analytics tools and how they compare one to the other.

Heap Analytics

 

Heap Analytics is used by more than 4,000 different businesses including intuit, Airbnb, Salesforce and the Onion.

Features

·         Fast Setup-According to the site, you can set up Heap Analytics in just one minute.

·         Free 14 Day Trial-You can try it out for free for 2 weeks to see if you’ll like it.

·         Use Funnels to Fight Dropoff- Funnels refer to graphs in Heap that show you exactly where you’re losing users in the process of attracting them to the site and converting them to customers. This is done through targeted filters that show you what percentage of initial viewers go through each step.

·         Free Low-Level Use-You can get analytics for up to 5,000 monthly visits with some limited email support.

·         Instant Email Support-If you click on the “talk to us” button in the bottom right corner, you can enter your email address and ask a question right away instead of having to go through a complicated extra form screen.

·         Retention Graphs-Another feature available is one that tracks what percentage of people who sign up initially actually come back to sign in. It tracks their activities throughout the calendar so you can tell how well your efforts to increase engagement are doing.

Kissmetrics

 

The service Kissmetrics is used by a wide number of companies as well, including MailChimp, about.me, LiveChat, and WordPress.

Features

·         Login with Google-The site makes it easy to get started by letting you log in directly with Google right on the main page. You can also just enter your website URL as well.

·         Unlimited People Tracking-No matter what plan you’re on, you get unlimited tracking for individual people. This means you can get full information about every action they take up to the limit.

·         Free 14 Day Trial-You can also try out Kissmetrics for 2 weeks to see if you like it, which seems standard for these types of sites.

·         LiveChat-If you click in the bottom right, you can gain access to the site’s live chat option. It’s true that this is only available during business hours, 8am to 5pm PST on weekdays. If you click here during any other time, you can use the window as an email form instead.

·         Flexible Pricing-You have options such as being billed yearly to get 2 months for free, and signing up without a credit card.

Flurry

 

This service comes straight from Yahoo. According to the site, Flurry interacts with 540,000 apps currently. It deals with 5.5 billion app sessions per day. The number of developers that used Flurry for app tracking includes more than 170,000.

 

Features

·         Age and Gender Estimation-Flurry can estimate the age and gender of users to make it easy for you to determine whether your app is hitting the right demographic.

·         Add Basic Flurry with 3 Lines of Code-Instructions on the site let you start tracking through Flurry by adding just 3 lines of code to your app. This gives you more hands-on control than a lot of other services allow for.

·         Free Language and Geographic Targeting-If you just want help with basic ad service and mediation for ad networks you can get the service for free.

·         Pay as You Go-Instead of going monthly for a subscription, you can pay per thousand impressions. This can give you added flexibility.

HHead to Head

 

Price

There are a number of different plans available for Heap Analytics starting with the “Startup” plan that costs $99 per month for 25,000 monthly visits. The “Growth” plan is $249 per month with 75,000 visits and full email support. With “Premium” you get 225,000 visits for $599 per month and phone support.

Kissmetrics has their “starter” plan that’s $200 per month for 500,000 “events.” According to the site, this comes out to about 50,000 unique visitors. This is about dead even with Heap in terms of price. The “Basic” plan is $700 per month for 500,000 unique visitors or so which is maybe a little better. You can get “Professional” for $2,000 which is about 2 million unique visitors.

 

Flurry costs 10 cents per thousand “impressions.” This is the standard “CPM” unit for analytics event targeting. If you want estimated gender and age targeting, then it’s 50 cents per thousand impressions. If you want something even more directed than that, such as personas targeting, than it’s $2 per CPM. If you say that impressions and visitor are about equal, than Flurry may be the cheapest of the bunch since you get 50,000 impressions for only about $100.

 

Flurry also allows you to pay as you go, instead of needing to subscribe monthly which gives it more flexible pricing than a lot of other options.

 

Features

The funnels from Heap Analytics are detailed. For example, you can see how many users view your signup page, and then what percentage of those added in their email, what percentage left add a password, and what percentage of that actually click the sign up button.

 

Kissmetrics is aimed just a bit higher end than Heap Analytical since you can sign up for their “Professional” plan for up to 2 million visitors without having to email the site and ask about pricing like Heap makes you do. The service also seems to have a bit more support options for anyone on a plan or anyone curious about plans since you can use LiveChat, which is something that Heap also doesn’t have.

 

The support for Flurry seems limited to a standard email form as well as phone number specific to locations across the country. The service appears largely focused on those who want to market apps, or market their products on apps as an advertiser. This makes the service more ideal for those in the mobile arena.

 

Analytics tools are often the difference between success and failure when it comes to online  marketing campaigns. After all, you have to be able to figure out what’s working, what isn’t, and why if you have any hope of getting anywhere. Here are some examples of analytics tools and how they compare one to the other.

 

Heap Analytics

Heap Analytics is used by more than 4,000 different businesses including intuit, Airbnb, Salesforce and the Onion.

 

Features

·         Fast Setup-According to the site, you can set up Heap Analytics in just one minute.

·         Free 14 Day Trial-You can try it out for free for 2 weeks to see if you’ll like it.

·         Use Funnels to Fight Dropoff- Funnels refer to graphs in Heap that show you exactly where you’re losing users in the process of attracting them to the site and converting them to customers. This is done through targeted filters that show you what percentage of initial viewers go through each step.

·         Free Low Level Use-You can get analytics for up to 5,000 monthly visits with some limited email support.

·         Instant Email Support-If you click on the “talk to us” button in the bottom right corner, you can enter your email address and ask a question right away instead of having to go through a complicated extra form screen.

·         Retention Graphs-Another feature available is one that tracks what percentage of people who sign up initially actually come back to sign in. It tracks their activities throughout the calendar so you can tell how well your efforts to increase engagement are doing.

 

Kissmetrics

The service Kissmetrics is used by a wide number of companies as well, including MailChimp, about.me, LiveChat, and WordPress.

Features

·         Log in with Google-The site makes it easy to get started by letting you log in directly with Google right on the main page. You can also just enter your website URL as well.

·         Unlimited People Tracking-No matter what plan you’re on, you getunlimited tracking for individual people. This means you can get full information about every action they take up to the limit.

·         Free 14 Day Trial-You can also try out Kissmetrics for 2 weeks to see if you like it, which seems standard for these types of sites.

·         LiveChat-If you click in the bottom right, you can gain access to the site’s live chat option. It’s true that this is only available during business hours, 8am to 5pm PST on weekdays. If you click here during any other time, you can use the window as an email form instead.

·         Flexible Pricing-You have options such as being billed yearly to get 2 months for free, and signing up without a credit card.

 

Flurry

 

This service comes straight from Yahoo. According to the site, Flurry interacts with 540,000 apps currently. It deals with 5.5 billion app sessions per day. The number of developers that used Flurry for app tracking include more than 170,000.

 

Features

·         Age and Gender Estimation-Flurry can estimate the age and gender of users to make it easy for you to determine whether your app is hitting the right demographic.

·         Add Basic Flurry with 3 Lines of Code-Instructions on the site let you start tracking through Flurry by adding just 3 lines of code to your app. This gives you more hands-on control than a lot of other services allow for.

·         Free Language and Geographic Targeting-If you just want help with basic ad service and mediation for ad networks you can get the service for free.

·         Pay as You Go-Instead of going monthly for a subscription, you can pay per thousand impressions. This can give you added flexibility.

Head to Head

 

Price

There are a number of different plans available for Heap Analytics starting with the “Startup” plan that costs $99 per month for 25,000 monthly visits. The “Growth” plan is $249 per month with 75,000 visits and full email support. With “Premium” you get 225,000 visits for $599 per month and phone support.

 

Kissmetrics has their “starter” plan that’s $200 per month for 500,000 “events.” According to the site, this comes out to about 50,000 unique visitors. This is about dead even with Heap in terms of price. The “Basic” plan is $700 per month for 500,000 unique visitors or so which is maybe a little better. You can get “Professional” for $2,000 which is about 2 million unique visitors.

 

Flurry costs 10 cents per thousand “impressions.” This is the standard “CPM” unit for analytics event targeting. If you want estimated gender and age targeting, than it’s 50 cents per thousand impressions. If you want something even more directed than that, such as personas targeting, than it’s $2 per CPM. If you say that impressions and visitor are about equal, than Flurry may be the cheapest of the bunch since you get 50,000 impressions for only about $100.

 

Flurry also allows you to pay as you go, instead of needing to subscribe monthly which gives it more flexible pricing than a lot of other options.

 

Features

 

The funnels from Heap Analytical are detailed. For example, you can see how many users view your signup page, and then what percentage of those added in their email, what percentage left add a password, and what percentage of that actually click the sign up button.

 

Kissmetrics is aimed just a bit higher end than Heap Analytical since you can sign up for their “Professional” plan for up to 2 million visitors without having to email the site and ask about pricing like Heap makes you do. The service also seems to have a bit more support options for anyone on a plan or anyone curious about plans since you can use LiveChat, which is something that Heap also doesn’t have.

 

The support for Flurry seems limited to a standard email form as well as phone number specific to locations across the country. The service appears largely focused on those who want to market apps, or market their products on apps as an advertiser. This makes the service more ideal for those in the mobile arena.

1 comment

Anita Rai
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Posted on May 8, 2015

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Mitchell Wyatt

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