Footlocker vs. Famous Footwear vs. Shop WSS: Top Shoe Stores Compared

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Foot Locker gives out the most freebies of any of the shoe stores between sweepstakes, free shipping and Rewards bonuses. Famous Footwear is ideal for those who love using their mobile phone since you can get text alerts and put your Reward card right on

Modern shoe stores often have considerably more features than they did in the past due to the influence of the Internet. Here are a few of the top shoe stores in the company, including how they compare against each other.

Foot Locker

Foot Locker is one of the most recognizable names in shoes. One of their more famous lines is the Air Jordan line. There’s also Kike KD and Adidas ZX Flux. You can call them at 1-800-991-6815.


  • Free Shipping on Orders Over $75-This requires a code to use, and the promotion may come and go.
  • Free Shipping for 10,000 Different Items-Some items will just ship free to you regardless.
  • Live Chat-The hours for Live Chat are 8 AM to 11 PM CT, 7 days a week. The site has you put in your first name, your email address and your question to start the conversation so the operator can help you get right into it.
  • Norton and McAfee Secured-Foot Locker uses both of these services to ensure your privacy stays safe , and that the site is free of malware. McAfee scans the site daily.
  • VIP Club $10 Coupon-When you join the “VIP Club” you get a $10 off coupon next time you purchase at least $50 of merchandise. If you spend at least $300 as a VIP member in a year, you upgrade to Platinum.
  • Get up to $20 Coupons on Every $200 Purchase as a Platinum Member-Once you get to platinum status, which only requires $300 of purchases in a year, you can spend $100 to get $10 coupons, $150 to get $15 or $200 to get $20.
  • Daily Sweepstakes-There are hundreds of prizes awarded to consumers throughout the year with someone winning every day of the week. These usually include shoes like the Women’s Nike Dual Run Fusion 2. All you have to do to enter is register with the site.

Famous Footwear

Famous Footwear focuses on brands like Adidas and Neo.


  • Buy One Get One Half Off-Famous Footwear often has these “BoGo” deals available, so it pays to keep an eye open for them.
  • Bonuses for Rewards Members-Rewards members get continual coupons and bonuses like 20% off coupons for back to school deals. Those who aren’t rewards members will often get lesser coupons like 15% off.
  • Text Message Alerts-You can get constant alerts about deals at Famous Footwear through text if you want. This isn’t a good idea for those who pay extra for texts though since you will be charged for it.
  • High Redemption Value for Rewards Members-For every 100 points you earn, you get $5 reward. Each dollar you spend is worth $1. If you spend $200 on a yearly basis, you get Gold status, and then you get a 50% upgrade so $1 spent is equal 1.5 points. You also get 25 free points for giving an email address, 15 for text alerts, 15 for downloading the app and 10 for getting eStatements. This means you’d only need to spend $35 more to get your first $5 bonus.
  • Free Ground Shipping for Gold Members-If you get Gold status, then all of your shipping is completely free.
  • Mobile App Bonuses-You can get 15 Rewards points for downloading the app, and it will also give you special mobile only offers.
  • Put Your Rewards Card on Your Mobile Device-One nice option the mobile app gives you is the ability to flash your Rewards card so that it’s on your mobile device. This way you don’t have to worry about lugging around an extra card in your wallet. You can just show your phone to the clerk and they can scan the card right from there.

Shop WSS

Shop WSS puts considerable effort into site security.You can call them at 855-746-7977.


  • Upfront Merchant Site Security-This feature is a box at the bottom of the page. It shows you the certifications for ShopWSS which include Norton SSL encryption and McAfee site security.  In addition to also having Upfront Merchant backing, the site uses to keep your information secure on top of it all.
  • Free Shipping on Orders Over $75-If you spend this much, the order will ship to you for free.
  • Easy Tracking-The site is easy to navigate and you can hit the “Track My Order” button at the bottom to go right to the status of your order.
  • Smooth Site Navigation-It’s easy to browse the site by brand right at the bottom of the page so you can go for Nike, Adidas, Converse, DC, Puma, Sketchers, Reebok, Vans or a different brand.
  • Customer Contact-You can email them or send them your contact information in a form. They operate 9 AM to 6 PM PST Monday through Friday.
  • 30 Day Return-You can send them returned items as long as you do it within 30 days and as long as you haven’t worn them yet.


Head to Head


As an example of price at Foot Locker, the Nike Air Max Plus Men’s shoe at size D Medium goes at $140 and it has free shipping. The Nike Air Max Run Lite for bonus is $72 with free shipping.

At Famous Footwear, the Nike Air Max Run Lite is also exactly $72, so the sites are similar in price.

The Nike Air Max Run Lite 5 for kids is also $72, so there will definitely be some commonality when it comes to price across the three stores.


Foot Locker has a lot of freebies including sweepstakes, free shipping, and free $20 coupons to those who spend a lot at the store.

The rewards program is a bit better at Famous Footwear than it is at Foot Locker in terms of earning points. You only need to spend $200 annually instead of $300 to get the upgraded status.

Shop WSS appears to lack a rewards program, so if this is something you like you’d be better off going with one of the other two stores. Shop WSS does put a lot of effort into site security and making their page easy to navigate, so if you’re Internet savvy and concerned with security and smooth navigation you’d do well with the site.