Opinion is divided about whether or not the cosmetics industry is partially to blame for women’s falling self-esteem. Some people believe that the beauty industry fuels women’s insecurities about their looks in an attempt to get them to spend more money on makeup, lotions and potions. Other people however, think that makeup and related beauty paraphernalia can help increase women’s confidence and improve their self-esteem. Let us look at the facts:
Statistics show that average women spend a whopping $15,000 each on makeup during their lifetime.
$15,000 is a lot of money which some of you may think could be put to better use. Indeed, even women who would describe themselves as poor, still manage to scrape together enough money for cosmetics in many cases.
Women also spend a massive 330 days of their life applying makeup.
Hang on a minute that is if you can afford to waste any more time. This means almost a year of a woman’s life may be spent putting on face paint. Considering the fact that many women would like to increase their lifespan, the thought comes to mind that they could just give-up wearing makeup and gain a great deal of extra days.
Studies show that women gauge their worth partially by their appearance. Therefore, making improvements via cosmetics could increase self-esteem.
Here is where you can perhaps, begin to recognize why women may spend vast sums of money and time indulging in their love of cosmetics. Makeup and creams could help them feel better. Cosmetics can increase their self-esteem and so improve their quality of life. However, it should be noted that many studies about confidence and makeup have been commissioned by the cosmetics industry, which is hardly impartial.
The jury is out when it comes to whether cosmetics are helpful or harmful. How you feel about this will stem from personal experience. It may be that you believe that by wearing makeup, buying perfume, and using scented cream, women can gain confidence. You may also argue that the ritual of applying makeup is calming and soothing, and helps provide structure to your morning routine.
On the other hand, you may feel that the cosmetics industry teaches females that they are not good enough as they are naturally, and that it dents their self-esteem. Perhaps if makeup never existed, women would accept themselves as they are, and have more money and time to spend doing other things.
The truth about cosmetics and their worth undoubtedly lies in eyes of the beholder, just as beauty itself does. If makeup helps you feel better about your looks and gives you confidence, it is probably worth a great deal to you personally. If it makes you feel inferior and anxious, it is blight on your confidence.
Running Head: Cosmetics, Self-Esteem, and College Women