To develop a good website or article, and good SEO techniques, do your homework first. This step by step process tells you what to do.
People who are serious about their business, are usually serious about their website too. These are the people who spend a lot of time on creating a good website and on the SEO (Search Engine Optimization) of it, or who hire somebody to do it for them.
Most of the steps below can be used by writers too, who don't even have their own website, but who submit their articles to online writing sites.
Whether you’re the site owner doing it yourself, or you’re the person who has been hired to do the website design and SEO, these steps will help:
Start at the beginning
Prepare folders on your computer for recording your findings, and have a notepad and pen close by. Work your way through the steps, thoroughly completing each step before moving on to the next one.
Understand the business
Know what the goals of the site or business are, and be sure to understand the topic. Do research, if necessary, to gain a better understanding. Research the target market.
Pretend to be a “man on the street.”
Without using technical keywords or phrases, imagine what you would type into the search bar of a search engine like Google if you were looking for information, or a product or service related to what the website is going to be about. Jot down these words and phrases.
Take note of the results on page one, both organic and PPC, and also note the number of how many results come up in total for a search word or phrase (number of organic competitors.)
Do the search again for each different search word or phrase that you jotted down earlier.
Competitor website analysis
Do competitor website analysis of the sites, especially the ones appearing on page one of the results for more than just one or two different search terms (why are they coming up high in search results, and why for more than just one or two different search terms?)
Note similarities between those sites, regards SEO techniques.
The steps above take quite a while, but are an excellent foundation for the whole process.
Do more searching
During the competitor website analysis, you’ve noticed that there are some keywords repeated a few times that you didn’t have on your original list.
Go back to the “Search” step and search again using the new keywords you’ve added to your list.
You may have to do some more competitor website analysis too.
Use a tool like the Google Adwords Keyword Tool
- Select “Advanced Options.”
- Select the country that has the people the business or website is aimed at.
- Type in your search term (keyword or keywords.)
- Select “show results for: all keywords.”
- Click “search.”
- Scroll down to the results.
- The results will include similar keywords below the main one.
You will see how many local searches are being made on average per month, and also how many global searches are being made each month, for each keyword. You will also be given a rough idea of how much competition the site’s content will have.
If you see words you didn’t think of when doing your searches on the Google search engine, do more searches and possibly even more competitor website analysis.
Repeat your search on Google Adwords Keyword Tool, using a different keyword or phrase each time. The keywords should be quite different from each other, or else you will just get the same related keywords each time.
Also bear in mind that there are thousands just like you (a website owner or search engine optimisation worker or advisor) doing these searches. The numbers displayed in the “global monthly searches” and “local monthly searches” include people like you, and not just “the man on the street.” This is why it’s important to imagine you are that “man on the street” in an earlier step. Do not brush off low monthly search amounts as unimportant.
Check which sites are using Google Adwords
Using the tools on a site like Keyword Spy can help you determine helpful facts like:
- What the daily advertising budget of a certain site is
- The number of PPC (Pay Per Click) competitors there are for a particular keyword or phrase
- The average CPC (Cost Per Click) for certain keywords
- How many PPC ads the Adwords customer has
- What the actual ads of the Adwords customer look like
Record your findings
Record all your findings on a spreadsheet, and then study them
Register a domain for the website
Use a domain availability checker to see which domains are available. Use the most popular keywords (according to your findings) to select a domain name. Register the domain name before a competitor beats you to it. Consider registering a few similar domain names too, that can be used later as micro niche sites linking back to the main one.
Create, Design, SEO, and Market
Now that you’ve done your homework, create your masterpiece, and maintain it.